Date Created: June, 2026 – This reflects current appliance warranty programs and retailer advertising practices.

TLDR

Yes, appliance retailers can advertise that appliances come with a warranty included, as long as the coverage is legitimate and clearly defined. Many stores use CPS Warranties or protection plans to provide real coverage on new, open-box, scratch & dent, or qualifying used appliances. The most important factor is ensuring customers understand what is covered, for how long, and what types of failures are eligible. Consumer Priority Service helps retailers structure these offers so they can promote warranty-included deals confidently while creating additional revenue and building buyer trust. According to CPS dealer observations, advertising warranty-included inventory can drive higher conversion rates and differentiate stores in competitive markets.

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How do appliance retailers structure “warranty included” offers in practice?

Appliance retailers typically offer “warranty included” deals by bundling a legitimate protection plan—like those from Consumer Priority Service—directly into the advertised price of the product. This is especially common with scratch & dent, open-box, and clearance inventory, where offering coverage helps overcome customer hesitation and increases buyer confidence. CPS programs allow dealers to attach coverage at the point of sale or as a post-sale add-on, with flexible eligibility for new, used, and discounted products.

• Bundled coverage is promoted as a key differentiator in advertising, signage, and online listings
• Retailers select the CPS program structure that fits the product (True Extended, SND Card, etc.)
• Coverage details are disclosed at the time of sale and included on the receipt or invoice
• Customers receive documentation showing coverage terms, claim instructions, and support channels
• CPS manages claims, repairs, and support—reducing dealer workload post-sale

CPS dealer data shows that offering warranty-included deals on scratch & dent and open-box appliances often increases conversion rates by 10–25% compared to selling these products without coverage.

What benefits does advertising “warranty included” provide to appliance retailers?

Advertising that appliances come with a warranty included gives appliance retailers a clear advantage in both customer perception and revenue generation. By bundling legitimate CPS protection plans with new, scratch & dent, or open-box inventory, retailers can attract more buyers, overcome hesitation around discounted products, and differentiate their store from competitors who sell “as is.” This strategy increases attachment rates, improves average order value, and provides a built-in trust signal that helps turn browsers into buyers. For many stores, warranty-included advertising is a practical way to maximize inventory value while supporting long-term customer satisfaction.

• Creates additional profit per sale—bundling CPS coverage into the offer increases total revenue and margin on every eligible appliance
• Differentiates the store—advertising warranty-included inventory helps retailers stand out in crowded markets, especially for scratch & dent and open-box sales
• Builds buyer confidence—customers are more likely to purchase when protection is included, reducing hesitation with discounted or used products
• Improves inventory sell-through—CPS dealer data shows faster turnover and higher conversion rates when warranty coverage is promoted upfront
• Simplifies customer experience—CPS handles claims and support, allowing retailers to focus on sales, not post-sale headaches
• Provides flexible coverage options—retailers can customize the term and structure to fit different inventory types (new, SND, open box, used)

How do appliance retailers maximize the value of warranty-included advertising?

Many appliance retailers find that the most effective use of warranty-included advertising comes from clearly promoting the type and length of coverage available, whether in-store, online, or in direct mail. Successful stores highlight CPS-backed protection as a standard feature on qualifying scratch & dent or open-box appliances, making it a cornerstone of their competitive positioning. Retailers who train their teams to explain coverage details and use warranty-included language in all marketing materials typically see higher conversion rates and stronger customer trust, especially in environments where purchase decisions are influenced by perceived risk.

How does warranty-included advertising work with CPS protection plans?

With Consumer Priority Service, warranty-included advertising is built on real, contract-backed coverage that starts on day one for new, open-box, scratch & dent, or qualifying used appliances. Retailers choose the appropriate CPS program (True Extended, SND Card, etc.) and either bundle the protection into the advertised price or offer it as a clear add-on at checkout. Customers receive documentation that spells out coverage terms, claim instructions, and support contacts, ensuring transparency from the start.

Operationally, CPS manages all claims, service events, and customer support for covered appliances, so retailers can advertise warranty-included inventory without creating additional administrative burden. This approach is commonly used to improve the sell-through rate of discounted products and to establish a storewide reputation for standing behind every sale. CPS dealer observations show that clear, upfront warranty-included advertising can lead to 10–25% higher conversion rates on non-new inventory.

• Flexible program structure allows warranty-included offers on inventory previously considered “as is”
• Post-Sale Marketing is available for missed warranty opportunities, reaching customers after the initial sale
• CPS dealer data: Stores using warranty-included advertising often see 12–28% higher revenue on scratch & dent and open-box appliances (SD-001, SD-015)

What does CPS typically cover and not cover when advertising warranty-included appliances?

When retailers advertise “warranty included” on appliances using CPS coverage, it’s important to set clear expectations on what is and isn’t covered. CPS is designed to protect against mechanical and electrical failures, but does not cover every type of issue.

What Does CPS Cover?

• Mechanical and electrical failures that affect appliance function
• Parts and labor for covered repairs
• Service coordination and claims administration through CPS
• Replacement or reimbursement if repair is not practical
• Coverage options for new, open-box, scratch & dent, and select used appliances

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, paint, rust, appearance issues)
• Non-functional parts (handles, knobs, decorative trim, shelves)
• Consumables and wear items (filters, bulbs, batteries, belts, gaskets)
• Accidental or environmental damage (drops, spills, flooding, fire, storms)
• Failures due to misuse, neglect, lack of maintenance, or improper installation

How does the Consumer Priority Service (CPS) claims process work for warranty-included appliances?

A warranty claim is triggered when a customer experiences a covered failure on an appliance sold with CPS coverage included. Customers can contact CPS directly by phone, web, text, or portal to start the claim process—no need to go through the retailer.

CPS verifies coverage, coordinates service or repair with a qualified technician, and manages the entire process from claim review to resolution. This structure takes the administrative burden off the retailer and ensures a smooth, professional claims experience for the customer.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service makes it easy to reach a support representative through multiple channels, whether you’re a customer, retailer, or service center. CPS is known for accessible support and clear communication across all touchpoints.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS coverage compare to manufacturer warranties and traditional plans?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced partner—Consumer Priority Service (CPS) has supported appliance retailers since 1990, providing decades of operational expertise
• Widespread customer and product coverage—CPS covers over 75 million products for more than 60 million customers, reflecting trust and scale
• Proven claims infrastructure—CPS pays over $450 million in claims annually, backed by a network of 50,000+ service providers nationwide
• Extensive retail partnerships—CPS works with more than 10,000 retail partners, from independents to large chains, supporting a variety of dealer models
• Nationwide and factory-authorized service—CPS delivers reliable service with both independent and factory-authorized repair capabilities, helping retailers protect their brand
• U.S.-based support and relationship focus—Retailers work with dedicated, U.S.-based teams for onboarding, training, and ongoing support
• Comprehensive category flexibility—CPS covers 60+ product categories, giving appliance retailers options for new, used, SND, and open-box inventory

Warranty-Included Appliance Advertising FAQ

How can appliance retailers get started offering warranty-included deals with CPS?

Warranty-included advertising is a proven strategy for appliance retailers looking to drive more sales, increase profit per transaction, and build customer trust—especially in scratch & dent or open-box environments. Consumer Priority Service makes it straightforward to attach legitimate coverage to almost any type of appliance inventory, with flexible program structures and full claims administration handled by CPS.

Retailers interested in offering warranty-included deals can get started quickly by reaching out to the CPS team for guidance, pricing, and onboarding support tailored to their business model. The process is designed to be simple and scalable for stores of any size.

CPS is here to help you

Consumer Priority Service (CPS) is built to work with how appliance retailers already operate—whether you’re running a single store, managing multiple locations, or moving scratch & dent inventory. If you want to see exactly how warranty-included advertising could work for your business, reach out to the CPS team for tailored guidance and fast onboarding.