Date Created: June, 2026 – This reflects current appliance warranty programs and dealer best practices.

TLDR

A true extended warranty is a protection plan that only begins after the manufacturer warranty expires, while other programs often overlap and cover periods already handled by the OEM. Consumer Priority Service (CPS) True Extended coverage starts when the OEM warranty ends, extending protection for eligible repairs and failures into the later years of ownership. CPS administers claims, coordinates service, and pays for covered repairs during this post-warranty period, giving appliance retailers a way to offer valuable, non-duplicative protection. According to CPS observations, this model helps retailers capture more revenue per sale and delivers stronger customer value by eliminating unnecessary overlap.

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How does CPS True Extended coverage actually work in the real world?

CPS True Extended coverage begins the day after the manufacturer warranty expires and continues for the retailer-selected term—usually 1 to 5 years. This means customers are protected during the years when most appliance failures actually occur, rather than paying for coverage they already have through the OEM.

In practice, the appliance retailer sells the CPS True Extended plan at the time of product purchase or within a set window before the manufacturer warranty ends. CPS handles all claims after the OEM coverage lapses, coordinating service, repairs, or replacement as needed. This structure aligns coverage with the actual risk period, so the customer and retailer both get maximum value from the protection plan. CPS dealer data shows that plans starting after OEM coverage ends are more attractive to customers and can increase retailer attachment rates by 15–25% compared to overlapping programs.

Why do appliance retailers offer CPS True Extended coverage?

Appliance retailers offer CPS True Extended coverage because it lets them provide protection that starts exactly when manufacturer coverage ends, ensuring customers aren’t paying for duplicate coverage and giving stores a clearer value story at the point of sale. This structure also creates a strong revenue stream, since coverage terms can extend product protection for up to eight years, and the retailer controls both plan pricing and attachment strategies. Many dealers see attachment rates and profit margins improve when transitioning to true extended coverage, as customers appreciate the logic and timing of the plan. CPS program data shows that aligning coverage to ownership risk increases customer acceptance and boosts overall warranty revenue for appliance stores.

• Creates non-overlapping protection—coverage starts after the OEM warranty ends, so customers aren’t paying twice
• Lets retailers offer longer protection terms (up to 8 years total), appealing to customers who want peace of mind for the full ownership cycle
• Enables dealers to control pricing and maximize revenue per sale, as plan terms and margins are flexible
• Drives higher attachment rates—CPS dealer data shows more customers purchase plans that fill the ownership gap
• Reduces confusion at the point of sale by clearly explaining when coverage begins and ends
• Improves customer experience, as claims are handled by CPS and customers avoid unexpected post-warranty repair bills

How do appliance retailers typically incorporate CPS True Extended coverage into their protection plan offerings?

Most appliance retailers incorporate CPS True Extended coverage by positioning it as the logical next step after the manufacturer warranty ends, often presenting the plan at the close of the sale or as an option for customers who want long-term protection. Experienced dealers find that explaining the difference between overlapping and true extended coverage helps customers see the value, leading to higher conversion rates. Retailers also use CPS True Extended to differentiate their store’s offer, especially on premium or high-ticket appliances where customers are most concerned about repair costs after the first year. CPS program trends show that stores integrating true extended coverage into their standard sales flow achieve stronger warranty penetration and overall profit growth.

How does CPS True Extended coverage work?

CPS True Extended coverage is designed to start immediately after the manufacturer warranty expires, extending protection for mechanical and electrical failures—such as motor, compressor, or control board breakdowns—throughout the critical middle years of appliance ownership. Retailers select the term length, and CPS manages claims, service coordination, and repair or replacement for covered failures during this extended period. Unlike many programs that overlap with the OEM warranty, CPS True Extended avoids duplicate coverage, so customers only pay for protection when they need it most.

Appliance retailers enroll customers at the time of purchase or within a specific window before the OEM warranty expires. All claims after the OEM period are handled directly by CPS, with service provided through factory-authorized networks or dealer service departments when available. The program is built to support new, scratch-and-dent, refurbished, and open-box inventory under qualifying structures, and is structured to drive both revenue and customer satisfaction for retailers. CPS dealer data shows that true extended coverage aligns with real-world repair risk, supporting higher attachment rates and improved profitability.

Key Components of CPS True Extended Coverage

• Coverage Timeline – Protection begins after the manufacturer warranty ends, with terms available for 1–5 years (total coverage up to 8 years for select brands).
• Eligible Appliances – New appliances, plus scratch-and-dent, refurbished, open-box, and used inventory when enrolled on the correct program structure.
• Covered Failures – Mechanical failures (motors, compressors, pumps), electrical failures (control boards, sensors), and functional defects resulting from normal use.
• Claims Administration – CPS manages all claims after the OEM warranty period, including intake, authorization, service coordination, and resolution.
• Service Process – Repairs are handled through factory-authorized or qualified service networks; dealers with service departments can retain claim revenue.
• No Lemon Guarantee – Repeated covered failures may qualify for replacement through the dealer, per CPS policy.
• Additional Benefits – Food loss (up to $250), laundry credit (up to $50), delivery/haul-away (up to $75), removal/reinstall (up to $75) as relevant to the product type.

Operational Workflow

What is included and excluded in CPS True Extended coverage?

CPS True Extended coverage is built to handle real mechanical and electrical failures that occur after the OEM warranty ends, but it does not cover everything. Here’s how it breaks down for appliance retailers and their customers:

What Does CPS Cover?

• Mechanical and electrical failures after the manufacturer warranty expires
• Parts and labor for covered repairs (motors, compressors, control boards, pumps, sensors)
• Service coordination and claims administration through CPS
• Replacement or reimbursement if repair is not feasible (“No Lemon” provision)
• Food loss, laundry credit, and delivery/haul-away allowances (where applicable)
• Coverage for new, scratch-and-dent, open-box, and qualifying used appliances under proper program structures

What Is Not Covered by CPS?

• Cosmetic issues (scratches, dents, chips, rust, peeling, trim)
• Non-functional/accessory parts (handles, knobs, shelves, racks, decorative panels)
• Consumables and wear items (filters, bulbs, batteries, belts, gaskets, hoses, lint screens)
• Accidental damage (drops, impact, misuse, physical breakage)
• Flood, fire, natural disaster, or environmental damage
• Failures caused by neglect, improper installation, or lack of maintenance
• Manufacturer recalls or pre-existing issues prior to coverage start date

How does the CPS claims process work for True Extended coverage?

When a customer experiences a covered failure after the manufacturer warranty expires, they initiate a claim directly with Consumer Priority Service by phone, web portal, text, or chat. CPS reviews the claim details, confirms eligibility, and coordinates service either through the original dealer (if they offer repairs) or with a qualified technician from the CPS network.

CPS manages the entire process—from claim intake to repair authorization, service dispatch, and final resolution—so appliance retailers aren’t burdened with post-sale administration. Customers are kept informed throughout, and if the product cannot be repaired, CPS may authorize a replacement through the selling dealer, ensuring a smooth experience for both retailer and customer.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service makes it easy for customers, appliance retailers, and service centers to reach support through multiple channels. Whether it’s a claim, a service question, or general program assistance, CPS is accessible and responsive.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS True Extended compare to traditional protection plans and manufacturer warranties?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider – Consumer Priority Service (CPS) has been operating since 1990, supporting millions of customers and serving as a proven partner for appliance retailers
• Large-scale customer and product coverage – CPS has protected over 75 million products for more than 60 million customers, reflecting deep operational experience
• Strong claims and service infrastructure – With $450 million in claims paid annually and a nationwide service network of 50,000+ providers, CPS is built for high-volume warranty support
• Extensive retail partnerships – CPS works with over 10,000 partners, from independent stores to national retail chains
• Nationwide and factory-authorized service capabilities – CPS supports both independent and factory-authorized repair networks, ensuring broad and reliable coverage
• U.S.-based support and long-term relationships – Appliance retailers interact with dedicated, U.S.-based teams for onboarding, support, and ongoing partnership
• Broad coverage across product categories – CPS Warranties offer protection for 60+ product categories, giving retailers flexibility across their entire inventory

CPS True Extended FAQ

How can appliance retailers get started with CPS True Extended?

CPS True Extended is built for appliance retailers who want to offer customers real long-term protection that starts after the manufacturer warranty expires. The program delivers clear post-OEM coverage, additional revenue per sale, and a smooth experience for both the store and the customer, with flexible eligibility and strong claims support.

Retailers interested in adding CPS True Extended can get started quickly with support from the CPS onboarding team—whether they operate a single store or manage a multi-location business. The process includes setup, training, and program guidance to ensure successful implementation and profitable results.

CPS is here to help you

Consumer Priority Service (CPS) works with appliance retailers of all sizes and setups to deliver true extended coverage that fits their business. If you want to see how this approach can work for your store, the CPS team is ready to walk you through the options and help you get started quickly.