Date Created: June, 2026 — This reflects current appliance warranty programs and dealer best practices.

TLDR

Yes, appliance retailers can offer warranty coverage to home builders through programs like Consumer Priority Service. CPS allows retailers to provide extended protection on appliances sold for new construction, remodels, or builder projects, even when those products are new, open-box, or scratch-and-dent. Retailers typically choose between True Extended, 50% Back, or SND Coverage to match the builder’s needs. This approach helps dealers capture additional profit per transaction, support builder relationships, and provide long-term protection for homes equipped with their appliances. According to CPS dealer data, offering builder-focused coverage can increase total warranty revenue by up to 20% in markets with active new construction and remodeling activity.

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What CPS warranty programs are available for builder sales?

Appliance retailers can offer CPS True Extended, 50% Back, and SND Coverage to home builders depending on the type of appliance and sale circumstance.

CPS True Extended is most often used for new appliances that include a manufacturer warranty—coverage begins after the OEM warranty ends and can last up to 8 years total. CPS 50% Back provides a 5-year protection plan that starts at purchase and offers a refund if unused. SND Coverage is designed for scratch-and-dent, open-box, refurbished, or used appliances that may not have factory coverage, enabling retailers to protect inventory often used in builder projects.

• True Extended: Extends coverage after OEM warranty ends (new appliances)
• 50% Back: 5-year plan with refund option (new appliances)
• SND Coverage: 1-year coverage for scratch-and-dent/open-box/used (with option to extend)
• Flexible eligibility: Can be offered on appliances installed in new builds, remodels, or builder packages
• Claims support: CPS handles claims and coordinates service, so retailers and builders focus on their core business

Why do appliance retailers offer warranty coverage to home builders?

Many appliance retailers offer warranty coverage to home builders because it creates an additional profit stream, helps secure builder relationships, and extends service opportunities to new construction or remodel projects. By using CPS True Extended, 50% Back, and SND Coverage, retailers can protect a wider range of inventory, including new, open-box, and scratch-and-dent appliances often used in builder packages. This approach not only adds value for the builder client but also increases long-term customer retention and generates service revenue opportunities as homes transition from build to occupancy.

• Creates additional profit on builder sales—extended coverage turns one-time transactions into recurring revenue opportunities
• Allows retailers to protect new, open-box, scratch-and-dent, and used appliances commonly used in builder projects
• Strengthens builder relationships by offering value-added service and long-term support
• Drives service revenue when builders or homeowners need repairs after installation
• Enables retailers to stand out with flexible protection options for different project types
• Improves customer retention as covered homes transition from builder to homeowner ownership

How do appliance retailers typically use CPS warranty coverage when working with home builders?

Experienced appliance retailers working with home builders often bundle CPS coverage with appliance packages as part of their standard offering. In practice, they match the coverage type—True Extended, 50% Back, or SND Coverage—to the product mix and builder preference, ensuring all units delivered to the jobsite are protected before, during, and after installation. Many builders value the peace of mind of knowing that covered appliances are supported by a national service network, and retailers report higher builder loyalty and increased repeat business when warranty options are included in the builder contract or appliance package.

How does CPS warranty coverage for builder sales actually work?

Consumer Priority Service (CPS) lets appliance retailers provide extended protection coverage directly to home builders, whether the appliances are new, scratch-and-dent, open-box, or used. Retailers select the most appropriate CPS program—True Extended for new inventory, 50% Back for a fixed-term and refund opportunity, or SND Coverage for non-new items—based on the needs of the builder and the specific project. Coverage can be attached at the time of sale or coordinated as part of the builder’s appliance contract, and all claims, repairs, and service coordination are managed by CPS throughout the coverage period.

In this model, the builder (or eventually the homeowner) benefits from a structured service experience and comprehensive claims support, while the retailer generates additional profit from every builder package. CPS handles claims administration and service logistics, so the dealer can focus on sales and builder relationships rather than post-sale headaches. Many retailers find that offering warranty coverage to builders improves repeat business and overall satisfaction, especially as new construction and remodel markets remain active.

Core Components of CPS Warranty Coverage for Home Builders

• Program Selection: Retailers choose True Extended, 50% Back, or SND Coverage based on product type and builder needs
• Flexible Eligibility: All major appliance categories (including new, scratch-and-dent, open-box, and used) can be covered
• Coverage Attachment: Plans can be bundled into builder bids, contracts, or appliance package pricing
• Service Network: Nationwide, factory-authorized, and qualified technicians handle repairs post-installation
• Claims Administration: CPS manages the entire claims process, from intake to resolution, reducing dealer workload
• Transferability: Coverage can often transfer from builder to ultimate homeowner, supporting long-term ownership
• Revenue Reporting: Retailers track coverage sold, claims, and builder relationships through the CPS Dealer Portal

What does CPS typically cover and not cover for builder appliance sales?

CPS coverage for builder projects is designed to cover mechanical and electrical failures on eligible appliances but does not include cosmetic, accidental, or environmental damage.

What Does CPS Cover?

• Mechanical and electrical failures after manufacturer warranty ends
• Parts and labor for covered repairs on new, open-box, scratch-and-dent, and used appliances (when enrolled in the appropriate CPS program)
• Service coordination and claims handling through CPS
• Replacement or reimbursement if repair is not feasible
• Food spoilage protection for covered refrigeration products

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, chips, rust, paint, trim)
• Non-functional parts (handles, knobs, shelves, decorative panels)
• Consumables and wear items (filters, bulbs, batteries, belts, gaskets)
• Accidental damage, misuse, or neglect
• Environmental/external damage (water, flood, storm, fire, installation issues)

How does the Consumer Priority Service (CPS) claims process work for builder appliance coverage?

The CPS claims process begins when the builder or homeowner notices a covered failure and contacts Consumer Priority Service by phone, web, text, or portal. CPS verifies coverage, gathers product details, and determines the best service approach—either involving the original retailer or dispatching a qualified service provider from the national network.

CPS manages the entire process from claim intake to repair or replacement, communicating directly with the builder or homeowner and handling scheduling, parts, and resolution. This structure reduces the administrative burden on appliance retailers and ensures a consistent customer experience during and after the builder project.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service makes it easy for customers, appliance retailers, and service centers to get help with claims and general support through multiple channels.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS warranty coverage compare to manufacturer warranties and typical builder protection programs?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider—Consumer Priority Service (CPS) has supported retailers and customers since 1990, making them a trusted long-term partner
• Vast customer and product coverage—CPS has served over 60 million customers and protected more than 75 million products, reflecting deep experience across appliance and builder projects
• Strong claims and service infrastructure—With $450M+ in claims paid annually and a nationwide network of 50,000+ service providers, CPS is built to handle large-scale and complex warranty programs
• Extensive retail partnerships—CPS works with over 10,000 retail partners, from independent appliance stores to multi-location dealer groups and builder distribution channels
• Nationwide and factory-authorized repair capabilities—CPS supports both independent and factory-authorized service networks, ensuring builder and homeowner claims are handled properly
• U.S.-based support and long-term relationships—Dealers and builders work with dedicated, U.S.-based teams focused on onboarding, support, and claims resolution
• Broad category coverage for retailers—CPS covers 60+ product categories, giving appliance dealers and builder supply houses flexibility across their full inventory

CPS Warranty Coverage for Home Builders FAQ

How can appliance retailers get started offering CPS warranty coverage to home builders?

Consumer Priority Service (CPS) gives appliance retailers a straightforward way to offer warranty coverage to home builders on new, open-box, scratch-and-dent, and used appliances. These programs help retailers generate additional profit, improve builder relationships, and provide long-term support for homes equipped with their products. CPS handles claims, service, and support, making it easy for retailers to add builder-focused protection plans alongside their standard retail offerings.

For appliance retailers interested in expanding into builder sales or increasing warranty attachment on project inventory, CPS provides onboarding, training, and program setup to help stores get started quickly and operate efficiently at any scale.

CPS is here to help you

Consumer Priority Service (CPS) is built to work with all types of appliance retailers, distributors, and builder-focused stores. If you want guidance on adding CPS coverage to your builder business, the CPS team can walk you through the process and get you set up quickly.