Date Created: June, 2026

TLDR

Yes, you can get a custom warranty program tailored to your business model with Consumer Priority Service. CPS works with appliance retailers to structure protection plans that match their specific inventory, such as scratch and dent, high-end appliances, commercial use, or unique sales approaches. The coverage, pricing, and terms can be adjusted to fit your operational needs and customer base. This flexibility helps dealers monetize more inventory, serve a wider range of customers, and maintain control over the warranty experience. According to CPS dealer observations, retailers using custom program structures often achieve stronger attachment rates and unlock additional profit from categories that are otherwise hard to cover.

CPS APPLIANCE WARRANTY PROGRAM

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What types of custom warranty programs can CPS create for different appliance retailers?

CPS can build custom warranty programs for almost any retail model, including scratch and dent, high-end, open box, commercial, and rent-to-own appliance businesses.

Consumer Priority Service works directly with each retailer to define the right coverage structure, eligible inventory, and service model. For example, scratch and dent dealers can offer coverage on products without a manufacturer warranty using CPS’s SND program. High-end retailers can structure extended terms and premium service for luxury appliances. Commercial and rent-to-own stores benefit from coverage options designed around long-term, high-usage inventory. CPS adapts the program to your sales process and service workflow so you can offer protection across your entire product mix without being boxed into a standard plan.

• Scratch & dent coverage – protects inventory that usually can’t be covered by traditional plans
• High-end appliance programs – offer longer terms and premium service for luxury brands
• Commercial/RTO coverage – supports appliances in rental, lease, or commercial settings
• Open box/refurbished inventory – coverage starts after a short waiting period
• Flexible claim and service models – choose dealer-serviced, CPS network, or hybrid
• Adjustable pricing and terms – fit the program to your margins and local market

CPS dealer data shows that retailers who customize coverage for their inventory and business model consistently see higher warranty attachment rates and more profit per transaction compared to stores using a one-size-fits-all plan.

What benefits do custom CPS warranty programs provide to appliance retailers?

Custom CPS warranty programs give appliance retailers the flexibility to match protection coverage with their unique business model and inventory mix. By tailoring coverage terms, eligible products, and service workflows, dealers can monetize more of their inventory—including scratch and dent, high-end, or commercial-use appliances—while serving a wider customer base. This approach allows retailers to maintain control over pricing, claims, and the post-sale experience, resulting in stronger attachment rates and more profit per sale. Many dealers find that a custom-designed CPS program gives them a real competitive advantage in both traditional and non-traditional product segments.

• Additional profit from every qualifying product sold—custom programs allow coverage on inventory many providers won’t touch
• Flexible coverage for scratch and dent, open box, used, refurbished, or high-end appliances—expanding your market and sales potential
• Ability to match coverage terms and service models to your business—dealer-serviced, hybrid, or CPS network
• Control over pricing, margin, and program structure—customization means you keep more profit
• Support for commercial, rent-to-own, and specialty use cases—CPS adapts to your operational reality
• Improved customer confidence and trust—coverage options for non-traditional inventory increase buyer peace of mind

How do appliance retailers typically use custom CPS warranty programs in their stores?

Many appliance retailers use custom CPS warranty programs to offer coverage on inventory that would otherwise go unprotected, like scratch and dent, open box, or commercial-use appliances. In practice, dealers often bundle these programs into their standard sales process or present them as a key differentiator when selling non-new or premium products. Retailers with in-house service teams can keep claim revenue and control the customer experience, while those without service departments rely on CPS’s national network. According to CPS operational insights, stores that actively promote custom coverage across all inventory types see higher attachment rates and better inventory turn on discounted or specialty products.

How does a custom CPS warranty program actually work for appliance retailers?

A custom CPS warranty program is built around the retailer’s specific sales model, inventory, and service workflow. Consumer Priority Service works with each dealer to identify which products require non-standard coverage—such as scratch and dent, refurbished, open box, used, premium, commercial, or rent-to-own appliances—and then structures protection plans that fit those needs. Coverage terms, pricing, claim process, and service model are all adjustable so retailers can align the program with their in-store or online sales approach.

Retailers can choose whether CPS handles all claims through its national service network, allows the dealer to service their own customers, or uses a hybrid approach. Many stores start with manual order entry or batch uploads and scale into full automation or integration over time. CPS provides onboarding, training, and ongoing support, making it easy for dealers of any size to implement and manage a custom program. Most retailers see increased warranty attachment rates and improved profit per transaction when coverage is customized for their unique business model.

Core Components of a Custom CPS Warranty Program

• Custom Coverage Structure – Coverage terms, eligible products, pricing, and claim process are adapted to the dealer’s inventory and operational needs
• Flexible Eligibility – Includes new, scratch and dent, open box, refurbished, used, and commercial appliances as desired by the retailer
• Service Model Options – Choose between dealer-serviced, CPS network, or hybrid servicing for warranty claims
• Adjustable Pricing & Terms – Retailers control pricing and can tailor plan terms to local market expectations
• Onboarding & Training – CPS provides tailored onboarding, sales training, and support to help staff understand and present custom programs confidently
• Order Submission Flexibility – Start with manual entry, batch uploads, or integrate with POS/ecommerce systems as your business grows
• Claims Administration – CPS handles claim intake, authorization, and service coordination to reduce dealer workload

What does CPS typically cover and not cover in a custom warranty program?

Custom programs from Consumer Priority Service (CPS) follow the same core eligibility rules as standard programs, but coverage and exclusions can be adjusted to fit specific inventory and use cases.

What Does CPS Cover?

• Mechanical and electrical failures (motors, compressors, pumps, control boards, sensors, etc.)
• Parts and labor for covered repairs after manufacturer warranty expires or in place of OEM coverage
• Service coordination with dealer participation or CPS network as determined by program setup
• Replacement or reimbursement if the product cannot be economically repaired
• Coverage for new, scratch and dent, open box, refurbished, used, or commercial appliances (when included in the custom program)

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, rust, paint, trim, appearance issues)
• Non-functional parts (handles, knobs, decorative panels, shelves)
• Consumable or maintenance items (filters, light bulbs, batteries, belts, fuses, gaskets)
• Accidental damage (impacts, drops, misuse, abuse, moving damage)
• Environmental damage (water, flood, fire, storms, natural disasters)
• Failures caused by improper installation or lack of maintenance
• Pre-existing issues or manufacturer recall repairs

How does the CPS claims process work for custom warranty programs?

A claim is triggered when the customer’s appliance experiences a covered failure, such as a major mechanical or electrical issue. Customers can contact CPS directly by phone, portal, web chat, or text to start the claim process, with support available in multiple languages and time zones.

Once a claim is filed, CPS reviews eligibility, confirms product details, and coordinates service—either through the retailer’s own service department or the CPS nationwide network, depending on the program structure. Most of the claim management and communication is handled by CPS, reducing the administrative workload for the retailer and ensuring a smooth, guided experience for the customer.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service makes it easy to get help with claims, coverage, or account support. Multiple contact options are available so customers, dealers, and service centers can reach CPS in the way that works best for them.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does a custom CPS warranty program compare to standard manufacturer and traditional warranty coverage?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider – Consumer Priority Service (CPS) has been supporting appliance retailers since 1990, giving dealers a long-term, proven partner
• CPS has covered over 75 million products for more than 60 million customers, reflecting deep operational experience across appliances and electronics
• Strong claims and service network – Over $450 million paid in claims annually, with a nationwide network of 50,000+ authorized service providers to ensure reliable repairs
• Trusted by over 10,000 retail partners, from independent appliance stores to multi-location chains, demonstrating broad retailer confidence
• Nationwide and factory-authorized service capabilities – CPS supports both independent and factory-authorized repair for modern and legacy appliances
• U.S.-based support and long-term retailer relationships – Retailers work with dedicated, U.S.-based teams for onboarding, support, and ongoing partnership
• Broad warranty coverage across 60+ product categories, giving retailers flexibility to cover everything from appliances to electronics and furniture
• BBB A rating – CPS operates with a strong reputation for reliability and trust in the warranty industry

Custom CPS Warranty Program FAQ

How can appliance retailers get started with a custom CPS warranty program?

Custom CPS warranty programs are designed for appliance retailers who want to extend coverage across a wide range of inventory and business models. By working directly with Consumer Priority Service, dealers can structure protection plans for everything from new appliances to scratch and dent, commercial, or high-end products—maximizing revenue while providing meaningful coverage to their customers.

To learn more or get started, retailers can contact the CPS dealer team for a walkthrough of available options. CPS provides onboarding, training, and ongoing support to help implement a custom program that fits your store’s sales process and inventory mix.

CPS is here to help you

Consumer Priority Service (CPS) already supports retailers with all types of setups, from simple stores to multi-location operations. If you want tailored guidance or want to see how a custom warranty program could work for your business, reach out to the CPS team—they’ll help you get started quickly and easily.