Date Created: June, 2026

TLDR

Yes, you can sell warranties after the customer has already bought the appliance. Many appliance retailers use post-sale marketing to recover warranty sales missed at checkout, turning declined or forgotten opportunities into real revenue. Consumer Priority Service (CPS) supports this with programs that let you offer coverage even after delivery, helping you increase profit without changing your sales process.

How does post-sale warranty marketing work for appliance retailers?

Appliance retailers can offer protection plans to customers after the initial sale by using a post-sale marketing program.

This approach matters because most customers decline or skip warranty coverage at checkout, leaving a large share of revenue unrealized. CPS retailer data shows that more than 80% of customers don’t purchase a warranty at the point of sale, but many become more receptive once they’ve lived with the product for a few weeks or months. Post-sale marketing helps retailers capture these missed opportunities without extra sales training or new store processes.

• Retailer sends basic sales data (customer info, product purchased, date) to CPS
• CPS contacts the customer by phone or email after purchase
• CPS presents protection plan options and answers coverage questions
• If customer buys, the dealer receives credit and profit from the sale
• No in-store follow up or extra workload for sales staff

What makes selling warranties after the initial appliance sale difficult for appliance retailers?

Many appliance retailers struggle to sell warranties after the initial appliance sale because reaching customers post-purchase requires consistent follow-up, clear communication, and systems most stores don’t have in place. Without a structured process, these missed warranty opportunities are rarely revisited and often slip through the cracks, resulting in lost revenue and lower overall attachment rates. The challenge typically comes down to limited staff time, lack of automated outreach, and uncertainty over who is responsible for contacting customers after delivery.

• Most missed warranty opportunities are never revisited – Retailers often lack a system to follow up with customers after the initial sale
• Sales teams have limited time for post-sale outreach – In-store staff focus on new transactions, not warranty recovery
• No automated process to identify missed warranty sales – Without structured data sharing, it’s easy to lose track of who declined or skipped protection
• Customer contact info isn’t always collected or accessible – Incomplete records make follow-up difficult
• Retailers aren’t sure how to offer coverage after delivery – Many stores don’t know if or how they can present warranties once the sale is closed
• Uncertainty about how to credit post-sale warranty revenue – Some retailers worry about tracking and commission for recovered sales

How do experienced appliance retailers successfully recover missed warranty sales after the initial purchase?

Experienced appliance retailers often implement a structured post-sale marketing process that uses customer transaction data to identify who didn’t purchase a warranty at checkout, then follows up with those customers directly. They recognize that most customers become more receptive to protection after installation, so they rely on proven outreach systems—like CPS Post-Sale Marketing—that handle follow-up calls and emails automatically. By consistently recovering these missed opportunities, successful retailers see measurable increases in total warranty revenue without adding work for their sales teams.

How does Consumer Priority Service (CPS) help appliance retailers manage post-sale warranty sales?

Consumer Priority Service (CPS) solves the post-sale warranty challenge by running the entire follow-up process for the dealer, using its Post-Sale Marketing (PSM) system to contact customers after purchase and offer coverage. Dealers provide basic transaction data, and CPS handles the outreach, answers coverage questions, and processes sales—crediting the dealer for every post-sale warranty sold.

This approach allows retailers to recover up to 15% of missed warranty revenue from customers who initially declined coverage, all without extra work for the sales team. CPS makes it possible to monetize every transaction, improve program penetration, and boost profit without changing how you sell appliances in-store.

Here’s how CPS actually supports post-sale warranty recovery for appliance retailers:

CPS Post-Sale Marketing (PSM) System

• Dealer submits customer and product purchase data to CPS (manual, batch, or automated options)
• CPS identifies which customers did not buy a warranty at the point of sale
• U.S.-based CPS team contacts those customers by phone or email within the first year of ownership
• CPS educates the customer about coverage gaps after manufacturer warranty expires
• If the customer purchases, CPS processes the sale and credits the dealer
• Dealer receives program reporting and revenue tracking

CPS Warranty Program Types for Dealers

Revenue Impact of CPS PSM

• Up to 15% of missed warranty revenue can be recovered using CPS PSM (CPS retailer data)
• No additional sales training required for store staff
• All profit from post-sale warranty sales is credited to the dealer
• Works with any store size, from independent shops to large multi-location retailers

Why This Matters for Appliance Retailers

• Most stores miss 40–60% of total warranty revenue opportunity by not recovering post-sale sales (CPS dealer observations)
• Customers often become more receptive to protection once they live with the appliance (CPS program trends)
• PSM requires no change to in-store workflow or sales process

What kind of protection plans does CPS offer for appliances?

How does CPS help appliance retailers increase profit?

• Post-sale warranty marketing recovers up to 15% of missed revenue from customers who declined coverage at checkout (CPS retailer data)
• Point-of-sale and post-sale programs both credit profit directly to the dealer, increasing total attachment rates
• Dealers can offer coverage on new, used, scratch & dent, open box, and refurbished appliances to monetize all inventory types
• All reporting and revenue tracking are handled through the CPS portal

What types of appliance coverage does CPS provide?

How does CPS Post-Sale Marketing (PSM) work?

• Dealer submits transaction data for customers without warranty at checkout
• CPS contacts customers post-purchase to offer coverage
• All sales and follow-up handled by CPS; dealer receives credit for each sale
• No extra workload for in-store staff (CPS dealer feedback)

What appliance failures does CPS coverage include?

• Mechanical failures (motors, compressors, pumps, control boards)
• Electrical failures (circuitry, wiring, sensors)
• Functional parts required for appliance operation
• Parts and labor for covered failures
• Food loss (freezer protection), laundry credit, removal/reinstall benefits depending on plan

What does CPS coverage NOT include?

• Cosmetic damage (scratches, dents, finish issues)
• Non-functional/accessory parts (handles, shelves, knobs)
• Consumables or wear items (filters, bulbs, gaskets)
• Accidental damage, misuse, environmental events, installation issues

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider – Consumer Priority Service (CPS) has operated since 1990, giving appliance retailers access to deep category expertise and a proven track record
• Extensive customer and product coverage – CPS Warranties protect more than 75 million products for over 60 million customers, reflecting broad experience across appliances and electronics
• Robust claims and service infrastructure – With over $450 million in claims paid annually and a network of 50,000+ servicers, CPS is built to support retailers at scale
• Trusted by thousands of retail partners – CPS works with over 10,000 appliance dealers, from independents to large chains, supporting diverse business models
• Nationwide and factory-authorized service capabilities – CPS offers both independent and factory-authorized repair options, ensuring coverage quality for every dealer
• U.S.-based onboarding and support – Appliance retailers get real support from dedicated, U.S.-based teams focused on partnership and ongoing success
• Broad program flexibility – CPS Warranties cover 60+ product categories, giving dealers the ability to offer protection across their full appliance inventory

Selling Warranties After Appliance Sale FAQ

How can appliance stores get started with post-sale warranty sales?

At the end of the day, appliance retailers want to capture more revenue from every transaction, even when customers skip coverage at checkout. Consumer Priority Service (CPS) makes that possible with post-sale marketing, flexible coverage programs, and dealer-first service models that fit how your store already operates.

Getting started is simple—CPS supports everything from manual spreadsheets to automated integrations and offers real onboarding, training, and ongoing support. Whether you’re a small store or a large retailer, CPS helps you recover missed warranty sales and add profit without adding complexity.

CPS is here to help you

Consumer Priority Service (CPS) already supports all types of appliance retailers, whether you’re running a single store or managing a multi-location group. If you want to understand how post-sale warranty recovery or coverage programs would work for your business, reach out and CPS will walk you through what’s possible for your setup.