Date Created: June, 2026

TLDR

Yes, Consumer Priority Service can contact your past customers to sell warranties for you. Through CPS Post-Sale Marketing, their team identifies customers who bought appliances but declined protection at checkout and then reaches out to offer coverage after the sale. This program is fully managed by CPS – retailers simply provide basic sales data, and CPS handles the outreach, customer education, and enrollment process. It’s a proven way for appliance retailers to generate additional revenue from existing transactions, with CPS dealer observations showing up to 15% of missed warranty sales can be recovered through this approach.

CPS APPLIANCE WARRANTY PROGRAM

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How does CPS Post-Sale Marketing actually work?

CPS Post-Sale Marketing works by identifying customers who purchased appliances or electronics but did not buy warranty coverage at checkout, and then contacting them directly after the sale to offer protection. CPS handles the entire outreach and enrollment process on behalf of the retailer.

In practice, appliance retailers provide CPS with customer transaction details—often as a batch file, POS export, or integration. CPS then initiates outbound calls and email follow-ups using a U.S.-based team, presenting eligible warranty options to those customers. All program administration, sales, and customer support are managed by CPS, so dealers do not need to train staff or change in-store workflows. According to CPS program data, post-sale marketing typically recovers up to 15% of previously missed warranty opportunities, increasing total warranty revenue without additional customer acquisition costs.

• Retailer provides CPS with past sales data (customers who declined warranty)
• CPS contacts eligible customers by phone and email to offer coverage
• CPS enrolls customers who accept and administers the warranty
• Retailer receives credit and revenue for each post-sale warranty sale
• No extra work or training required for the retailer’s sales team

Why do appliance retailers use CPS Post-Sale Marketing?

Many appliance retailers use CPS Post-Sale Marketing because it turns missed warranty sales into real revenue without adding extra work for store staff. By letting Consumer Priority Service handle the outreach and follow-up, dealers can capture warranty opportunities that are typically lost after checkout. This approach increases total warranty penetration and profit per sale, all while allowing the retailer to focus on their core business. Dealers consistently report that post-sale marketing helps them monetize their existing customer base more fully and provides a simple way to boost revenue using transactions they’ve already completed.

• Creates new revenue from existing customers – CPS recovers warranty sales opportunities that were missed at the point of sale
• Requires no extra staff time or training – CPS manages all outreach, education, and enrollment on behalf of the retailer
• Boosts overall warranty penetration rates – Post-sale marketing consistently increases the percentage of transactions with protection coverage
• Improves profit per transaction – Dealers earn additional margin on sales that would have otherwise been lost
• Supports multi-location and eCommerce environments – CPS can manage outreach across all store formats, not just in-store transactions
• Provides reporting and transparency – Retailers receive clear tracking to monitor recovered sales and program performance

How do appliance retailers maximize the value of CPS Post-Sale Marketing?

In practice, many appliance retailers maximize CPS Post-Sale Marketing by consistently providing timely, accurate sales data to ensure that every eligible customer receives a follow-up offer. Stores that treat post-sale marketing as an ongoing revenue stream—rather than a one-time campaign—tend to see higher recovery rates over time. According to CPS dealer observations, retailers who integrate PSM into their regular operations often experience a 5–12% increase in overall warranty penetration, resulting in meaningful profit growth without requiring additional store traffic or changes to the sales process.

How does CPS Post-Sale Marketing work for appliance retailers?

CPS Post-Sale Marketing is a fully managed program where Consumer Priority Service reaches out to customers who purchased appliances but did not buy warranty coverage at the time of sale. Retailers provide CPS with transaction data showing which customers declined protection, and CPS then contacts those customers—typically by phone and email—to offer eligible coverage options tailored to their purchase.

This process is handled entirely by CPS, including customer education, enrollment, and administration. Retailers receive credit and added revenue for every recovered warranty sale, with no additional work or staff training required. CPS program data shows that stores participating in Post-Sale Marketing consistently recover 5–15% of missed warranty sales, turning past transactions into new profit opportunities.

Key Components of CPS Post-Sale Marketing

• Customer Identification: CPS pinpoints customers who purchased an appliance but declined a warranty at checkout.
• Outreach Process: CPS uses U.S.-based outbound calling and email to contact eligible customers post-sale.
• Education & Offer: The CPS team educates customers about coverage options, focusing on protection after the manufacturer warranty.
• Enrollment & Administration: Customers who accept are enrolled directly by CPS, and all paperwork and coverage management are handled for the retailer.
• Revenue Recovery: Retailers receive additional revenue for every warranty sold through post-sale outreach, with transparent reporting to track program performance.
• Ongoing Program: Post-Sale Marketing is continuous, allowing retailers to monetize new and past transactions without changing their in-store workflow.

Workflow Example

What does CPS typically cover for appliance retailers?

Consumer Priority Service coverage is primarily designed to protect against mechanical and electrical failures that occur after the manufacturer warranty ends. Retailers should be aware of what is and isn’t covered so customers have the right expectations.

What Does CPS Cover?

• Mechanical and electrical failures after the manufacturer warranty expires
• Parts and labor for covered repairs, including compressors, motors, pumps, and control boards
• Service coordination and claims administration handled by CPS
• Replacement or reimbursement if a covered repair cannot be completed
• Coverage available for new, open-box, scratch-and-dent, and qualifying used appliances (with proper program selection)

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, rust, or appearance-only issues)
• Non-functional parts (handles, knobs, trim, shelves, glass, decorative components)
• Consumable and maintenance items (filters, bulbs, batteries, belts, gaskets)
• Accidental, environmental, or misuse-related damage (drops, liquid spills, floods, fires, improper use)
• Pre-existing conditions or failures occurring before coverage began

How does the CPS claims process work for Post-Sale Marketing coverage?

When a customer who purchased a warranty through CPS Post-Sale Marketing needs service, they simply contact Consumer Priority Service by phone, web chat, portal, text, or email to file a claim. CPS verifies coverage, reviews the issue, and coordinates repair or replacement as needed, all without requiring retailer intervention.

CPS manages every step of the claims process—assigning service, communicating with the customer, and resolving the claim—so appliance retailers can offer coverage confidently without increasing their own workload. Customers receive clear instructions and multiple support options, while retailers benefit from reduced administrative overhead and consistent service quality.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service makes it easy for customers, appliance retailers, and service centers to get help through multiple support channels. Whether it’s a claim, general assistance, or program administration, CPS is accessible and responsive.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS Post-Sale Marketing differ from traditional point-of-sale warranty programs?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider – Consumer Priority Service (CPS) has been operating since 1990, supporting millions of customers and providing a stable, proven partner for appliance retailers
• Large-scale customer and product coverage – CPS has covered over 75 million products for more than 60 million customers, reflecting deep operational experience across appliances and electronics
• Strong claims and service infrastructure – With over $450 million in claims paid annually and a nationwide network of 50,000+ servicers, CPS is built for reliability and high-volume support
• Extensive retail partnerships – Over 10,000 retail partners work with CPS, from independent stores to large multi-location groups
• Nationwide and factory-authorized service capabilities – CPS supports factory-authorized and independent repair networks, ensuring consistent service across all regions
• U.S.-based support and long-term relationships – CPS provides dedicated, U.S.-based account management and service support for ongoing dealer success
• Broad category flexibility – CPS supports warranties across more than 60 product categories, giving retailers flexibility for all types of inventory

CPS Post-Sale Marketing FAQ

How can appliance retailers get started with CPS Post-Sale Marketing?

CPS Post-Sale Marketing is designed for appliance retailers who want to recover missed warranty sales on products already sold. The program allows dealers to turn existing transactions into new revenue by letting Consumer Priority Service handle all customer outreach and administration. It’s a practical fit for single-store operations, multi-location dealers, and eCommerce retailers looking to maximize the value of their customer base.

Getting started is simple—retailers can reach out to CPS for onboarding support, guidance on data submission, and implementation best practices. The CPS team provides step-by-step assistance to ensure a smooth launch and help retailers make the most of post-sale warranty opportunities.

CPS is here to help you

Consumer Priority Service (CPS) supports appliance retailers of all sizes and sales models, whether your business is traditional retail, multi-location, or online. If you’d like to see how CPS Post-Sale Marketing could help your store recover warranty revenue, the CPS team is ready to walk you through next steps and get you set up quickly.