Date Created: June, 2026

TLDR

Warranty companies compete with manufacturer warranty upsells by proactively reaching out to customers after purchase, offering protection plans that extend beyond the manufacturer warranty. Consumer Priority Service (CPS) uses its Post-Sale Marketing program to contact customers before manufacturers begin their own extended warranty campaigns, presenting coverage options on the dealer’s behalf and sharing resulting revenue with the retailer. This direct outreach helps retailers keep warranty sales tied to their business instead of losing them to manufacturer marketing. According to CPS dealer observations, post-sale outreach can recover up to 15% of previously missed warranty sales.

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How does CPS Post-Sale Marketing compete with manufacturer warranty upsells?

CPS Post-Sale Marketing competes by contacting customers promptly after purchase, often before manufacturers launch their own warranty upsell campaigns.

The program works by leveraging dealer-supplied purchase data to identify customers who bought appliances but declined coverage at checkout. CPS then uses a U.S.-based outreach team to educate these customers on protection options, presenting the offer as an extension of their ownership experience. This outreach usually happens within the first year of ownership, a window when customers are most receptive and before manufacturer upsell emails and calls begin. Retailers benefit because CPS shares the revenue from any warranty sales generated through this process, keeping more value tied to the selling store rather than the manufacturer. CPS benchmarks show that post-sale marketing can recover up to 15% of missed warranty sales, and many customers prefer the offer when it’s connected to the dealer they trusted for the original purchase.

Why do appliance retailers use CPS Post-Sale Marketing to compete with manufacturer warranty upsells?

Appliance retailers use CPS Post-Sale Marketing because it allows them to recover warranty revenue that would otherwise be lost to manufacturer upsell campaigns. By enabling dealers to reach customers first, Consumer Priority Service helps stores maintain the post-sale relationship, increase overall warranty penetration, and earn profit on transactions that would have otherwise slipped away. This approach is especially effective because most customers are still within their first year of ownership and more likely to consider protection—well before manufacturers begin their own follow-up marketing.

• Captures additional warranty revenue by contacting customers before manufacturers begin upsell campaigns
• Keeps warranty sales tied to the original retailer, not shifted to the manufacturer
• Increases overall warranty penetration without changing in-store checkout workflow
• Shares revenue from recovered post-sale warranty sales directly with the dealer
• Builds long-term customer loyalty by positioning the retailer as the ongoing support resource
• Requires no extra effort from the sales team—CPS handles the outreach and administration
• Helps dealers compete directly with manufacturer marketing and maintain control over the customer relationship

How do appliance retailers maximize CPS Post-Sale Marketing to compete with manufacturer warranty upsells?

Many appliance retailers maximize CPS Post-Sale Marketing by consistently submitting customer purchase data so CPS can reach out before manufacturers launch their own upsell campaigns. Stores that treat post-sale marketing as an ongoing part of their revenue strategy—not just a one-time follow-up—often see higher recovery rates. According to CPS program trends, retailers who integrate PSM into their standard sales workflow typically see a 5–12% increase in overall warranty penetration. The most successful dealers view this as a way to strengthen customer loyalty and secure more long-term value from every appliance sale.

How does CPS Post-Sale Marketing actually work for appliance retailers?

CPS Post-Sale Marketing is a structured program where Consumer Priority Service reaches out to customers who purchased an appliance but did not buy a warranty at checkout. Retailers provide CPS with purchase data—such as customer contact information and product details—after the sale. CPS then contacts those customers, typically within the first year of ownership, to offer protection options before manufacturers start their own warranty upsell efforts.

All outreach is managed by a U.S.-based CPS team, so retailers do not need to dedicate extra staffing or change their sales process. When a customer accepts a coverage offer through the PSM program, the dealer receives a share of the revenue, and CPS handles all subsequent claims and support. This allows retailers to monetize missed warranty opportunities, increase average revenue per customer, and keep the customer relationship tied to their store.

What does CPS typically cover for appliance retailers?

CPS coverage is designed for real appliance failures after the initial manufacturer warranty, with clear exclusions to keep expectations realistic.

What Does CPS Cover?

• Mechanical and electrical failures caused by normal use after manufacturer warranty ends
• Parts and labor for covered repairs on major components (motors, compressors, control boards)
• Service coordination and claims administration handled by CPS
• Replacement or reimbursement if the appliance cannot be repaired
• Coverage options for new, open-box, scratch-and-dent, refurbished, and used appliances (where eligible)

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, chips, rust, appearance-only issues)
• Non-functional parts (handles, shelves, trim, knobs, decorative panels)
• Consumable/wear items (filters, bulbs, batteries, belts, gaskets, fuses)
• Accidental damage, misuse, abuse, or improper installation
• Environmental events (flood, fire, storms, power surges, water intrusion)
• Pre-existing conditions or issues already present before warranty purchase

How does the Consumer Priority Service (CPS) claims process work for Post-Sale Marketing warranty coverage?

A claim is triggered when a customer’s appliance has a covered failure after the manufacturer warranty period, and the customer contacts CPS to start the process. Customers can reach CPS by phone, online portal, text, web chat, Facebook, or email—whichever is most convenient.

After the claim is submitted, CPS verifies eligibility, coordinates service or repair with a qualified provider, and manages all communication and resolution. Retailers do not have to get involved in day-to-day claims administration, making the process simple for both the store and the customer.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service makes it easy for customers, dealers, and service centers to get support and answers with multiple contact options for every need.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS Post-Sale Marketing compare to traditional manufacturer warranty upsells and standard warranty provider approaches?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider—Consumer Priority Service (CPS) has operated since 1990, giving appliance retailers a long-term, proven partner
• Deep national footprint—CPS covers over 75 million products for more than 60 million customers, demonstrating operational scale and reliability
• Robust claims and service network—With $450M+ claims paid annually and 50,000+ servicers, CPS is built to handle high-volume warranty programs
• Strong retail partnerships—CPS works with over 10,000 retail partners, from independent stores to national chains, supporting a broad range of retail models
• Nationwide and factory-authorized service—CPS provides access to both independent and factory-authorized repair networks for consistent service quality
• U.S.-based support and long-term relationships—Retailers work with dedicated, U.S.-based teams focused on onboarding, support, and ongoing partnership
• Broad product coverage—CPS supports warranties across 60+ product categories, giving retailers flexibility across their appliance and electronics inventory
• BBB A rating—CPS maintains a strong reputation for service and reliability, reflected in its A rating with the Better Business Bureau

CPS Post-Sale Marketing FAQ

How can appliance retailers get started with CPS Post-Sale Marketing?

CPS Post-Sale Marketing gives appliance retailers a way to recover warranty revenue that would otherwise be lost to manufacturer upsell campaigns. The program is designed for dealers who want to reach customers first, maintain control of the post-sale relationship, and grow warranty penetration without adding complexity to their in-store workflow.

Getting started is straightforward—retailers simply provide CPS with customer purchase data, and the CPS team manages the rest. With onboarding support and multiple contact options, stores of any size can implement PSM and begin benefiting from additional warranty revenue and stronger customer retention.

CPS is here to help you

Consumer Priority Service (CPS) is built to fit how appliance retailers already operate, whether you’re running a single store or managing a large network. If you want to see what CPS Post-Sale Marketing would look like for your business, the CPS team can review your setup and walk you through the process step by step.