Date Created: June, 2026

TLDR

Appliance retailers typically earn a 20% commission on every warranty plan sold through CPS Post-Sale Marketing. This program pays out monthly, turning missed warranty opportunities into recurring passive revenue for the dealer. CPS handles all customer outreach, sales, and administration, so retailers do not need to manage follow-up or additional staff effort. Many stores use this to increase total warranty revenue without changing their in-store process. According to CPS dealer observations, Post-Sale Marketing can recover up to 15% of previously missed warranty sales.

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How is CPS Post-Sale Marketing commission paid to appliance retailers?

Commissions from CPS Post-Sale Marketing are paid monthly as a percentage of recovered warranty sales.

When a customer who originally declined coverage purchases a plan through CPS outreach, the dealer receives a portion of that sale as recurring revenue. The commission is calculated on the warranty sale amount, and payments are distributed automatically each month for all conversions attributed to the store.

• Dealers receive monthly commission payments for all post-sale warranty conversions
• Commission rate is typically around 20% of the sale price
• No extra administration or sales effort is required from the dealer
• Revenue is passive and ongoing as long as the program is active
• Dealers can track recovered sales and commissions through CPS reporting tools

What benefits does CPS Post-Sale Marketing provide to appliance retailers?

CPS Post-Sale Marketing gives appliance retailers an easy way to earn additional revenue by recovering warranty sales that would otherwise be lost. Retailers benefit from monthly commission payments on every post-sale warranty conversion, all managed entirely by Consumer Priority Service without added staff effort. This approach creates a passive, recurring revenue stream and helps stores maximize profit from their existing customer base without changing their sales process. For many dealers, it’s one of the simplest ways to increase warranty penetration and overall profitability.

• Generates recurring passive revenue – retailers earn ongoing commissions for every post-sale warranty conversion
• Recovers missed warranty opportunities – CPS contacts customers who originally declined coverage, turning lost sales into profit
• No extra sales workload – CPS manages all outreach, sales, and administration, so staff focus stays on primary sales
• Monthly payout structure – commissions are paid monthly, creating a consistent cash flow for the business
• Increases total warranty penetration – Post-Sale Marketing typically lifts overall warranty attachment by 5–12% according to CPS dealer data
• Enhances customer experience – customers get another chance to protect their purchase, reflecting positively on the retailer

How do appliance retailers maximize CPS Post-Sale Marketing revenue?

Many appliance retailers maximize CPS Post-Sale Marketing by consistently providing customer purchase information to CPS so every eligible transaction can be included in the outreach. Stores that automate data sharing or run regular post-sale batch uploads tend to recover the highest percentage of missed warranty sales. Successful dealers also monitor their recovered sales and commission reports in the CPS portal to measure program impact and fine-tune their sales process if needed. According to CPS program data, retailers who fully embrace post-sale marketing can see up to a 15% lift in total warranty revenue.

How does CPS Post-Sale Marketing actually work for appliance retailers?

CPS Post-Sale Marketing (PSM) is a revenue recovery program where Consumer Priority Service contacts customers who purchased a product but declined warranty coverage at checkout. CPS uses customer and transaction data provided by the retailer to identify eligible customers and then directly manages all follow-up outreach, sales conversations, and administration. This means the dealer does not have to run their own campaigns or dedicate extra staff to post-sale efforts.

Retailers receive monthly commission payments for every successful warranty sale made through CPS Post-Sale Marketing. All reporting, customer tracking, and revenue tracking are handled through the CPS dealer portal, making it easy to see the impact and results over time. This approach lets appliance retailers monetize missed opportunities and create a passive, recurring revenue stream from their existing customer base.

Core Components of CPS Post-Sale Marketing Revenue

• Customer Identification – CPS receives transaction data from the retailer to identify customers who purchased appliances but declined warranty coverage at checkout
• Outreach Process – CPS contacts these customers directly by phone and/or email, typically within the first ownership year when coverage is most relevant
• Warranty Sales – Customers can purchase protection plans post-sale, with all sales handled and processed by CPS
• Commission Structure – Dealers earn around 20% commission on every post-sale warranty sold, paid out monthly as passive revenue
• Reporting & Tracking – Dealers can view recovered sales and commission activity through the CPS portal
• Ongoing Revenue – As long as the program is active and purchase data is provided, dealers continue to earn monthly commission on new conversions

What does CPS Post-Sale Marketing cover and not cover?

CPS Post-Sale Marketing offers extended warranty plans to customers after the original product purchase. Coverage details will match the specific protection plan the customer selects. The following outlines typical inclusions and exclusions for CPS appliance plans:

What Does CPS Cover?

• Mechanical and electrical failures after the manufacturer warranty ends
• Parts and labor for covered repairs
• Service coordination and claims management through CPS
• Replacement or reimbursement if repair is not feasible
• Coverage for new, open-box, and eligible used appliances (program-specific)

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, appearance issues)
• Non-functional and accessory parts (handles, knobs, shelves, trim)
• Consumable or maintenance items (filters, light bulbs, belts, batteries)
• Accidental damage (drops, misuse, physical impact)
• Damage from water, flood, fire, or natural disaster
• Pre-existing conditions or manufacturer recall events

How does the CPS claims process work for post-sale warranty sales?

A claim is triggered when a customer who purchased a CPS warranty through Post-Sale Marketing experiences a covered appliance failure and reaches out for support. Customers can contact CPS directly by phone, online portal, web chat, text, or email to initiate their claim.

Consumer Priority Service manages the entire claims process, from verifying coverage and coordinating service to handling repair or replacement if needed. This approach means the retailer does not need to handle claim intake or administration, and CPS keeps the customer informed throughout every step.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service is easy to reach and offers multiple support channels for customers, appliance retailers, and service centers.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS Post-Sale Marketing compare to traditional warranty sales programs?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider – Consumer Priority Service (CPS) has been supporting the warranty industry since 1990, giving appliance retailers a proven, long-term partner
• Large-scale coverage – CPS has served over 60 million customers and covered 75 million products, demonstrating deep operational experience
• Strong service infrastructure – Over $450M in claims paid annually and a nationwide network of 50,000+ servicers enable reliable program support
• Extensive retail partnerships – CPS works with more than 10,000 retail partners, from independent stores to large regional chains
• Nationwide and factory-authorized service – CPS supports both factory-authorized and independent service networks for high-quality repairs
• U.S.-based support and partnership – Retailers benefit from dedicated, U.S.-based onboarding and support teams focused on long-term relationships
• Broad product category support – With 60+ product categories covered, CPS gives appliance retailers the flexibility to protect a wide range of inventory

CPS Post-Sale Marketing FAQ

How can appliance retailers get started with CPS Post-Sale Marketing?

CPS Post-Sale Marketing is designed for appliance retailers who want to generate additional revenue by recovering warranty sales from customers who originally declined coverage. The program requires minimal setup, pays a recurring commission, and does not require any extra sales effort from the store. It’s a practical way to increase warranty penetration and passive profit using existing customer data.

Retailers interested in learning more or getting started can reach out to the CPS dealer team for a walkthrough of the setup process, onboarding support, and to see how Post-Sale Marketing could fit their specific business model.

CPS is here to help you

Consumer Priority Service (CPS) is built to work with appliance retailers of all sizes and sales models—from single stores to multi-location operations. For tailored guidance or to see how Post-Sale Marketing could fit your business, just reach out to the CPS team and they’ll walk you through what’s needed.