Date Created: June, 2026

TLDR

Warranty programs support both ecommerce and brick-and-mortar appliance sales by allowing retailers to offer protection plans wherever customers shop, with consistent coverage, streamlined claims, and centralized program management. Through Consumer Priority Service, appliance retailers can sell extended warranties and protection plans online, in-store, or both—while tracking sales, claims, and customer interactions in one place. CPS enables seamless integration with ecommerce platforms, flexible order processing, and unified reporting, so retailers can maximize warranty revenue and deliver a consistent ownership experience to every customer. CPS dealer observations show that stores leveraging both online and in-store warranty sales often achieve higher attachment rates and stronger overall program performance.

CPS APPLIANCE WARRANTY PROGRAM

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What CPS warranty program options support retail and ecommerce channels?

Consumer Priority Service offers multiple warranty program structures that work for both physical retail stores and ecommerce operations. The main options are CPS True Extended, CPS 50% Back, and SND (Scratch & Dent) Coverage.

• CPS True Extended: Starts after the manufacturer warranty ends, providing up to 6–8 years total coverage depending on the product’s OEM warranty. This program is commonly used for new and qualifying open-box, refurbished, or scratch-and-dent appliances.
• CPS 50% Back: Runs for five years from the date of purchase, overlapping with the manufacturer warranty, and offers a 50% refund if unused. It’s popular with retailers who want a built-in incentive for customers and a straightforward coverage window.
• SND Coverage: Designed for products without a standard manufacturer warranty, such as scratch-and-dent, open-box, refurbished, and used appliances. This coverage lets retailers monetize discounted inventory that would otherwise be hard to protect.

All CPS programs can be sold in-store, online via integrations like the Shopify app or BigCommerce app, or through manual entry for low-tech operations. Coverage, claims management, and reporting are unified so retailers can manage everything centrally—no matter how the warranty sale is generated.

What benefits do modern warranty programs provide to appliance retailers?

Modern warranty programs like those offered by Consumer Priority Service give appliance retailers the ability to generate additional revenue on every sale, whether in-store or online, while maintaining a consistent customer experience. By using a single program structure that covers new, open-box, scratch-and-dent, and used inventory, retailers can monetize nearly all of their product categories. Unified claims handling, centralized reporting, and seamless integrations mean stores can track performance across channels and locations. Retailers often choose CPS because it adapts to their workflow, supports low-tech and high-tech operations, and helps them compete more effectively in today’s blended retail environment.

• Additional profit on every eligible sale—CPS programs generate new revenue for both online and in-store transactions
• Consistent customer experience—Unified coverage and claims handling across all sales channels
• Flexibility for all inventory types—CPS covers new, open-box, scratch-and-dent, refurbished, and used appliances
• Centralized program management—Track sales, claims, and performance in one system for all locations
• Seamless ecommerce integrations—CPS connects directly to Shopify, BigCommerce, and other platforms for automated warranty sales
• Post-sale recovery opportunities—CPS Post-Sale Marketing recaptures missed warranty sales after purchase

How do appliance retailers use CPS warranty programs across both in-store and online channels?

In practice, most appliance retailers offering CPS warranties use a combination of in-store and online sales workflows. Physical stores typically present protection plans at the counter or during the delivery process, while ecommerce operations use CPS integrations to display warranty offers on product pages and at checkout. Many successful retailers rely on centralized reporting and unified claims support so they can manage warranty performance for both channels in one place. Stores with multiple locations or a mix of retail and ecommerce often find that consistent messaging and standardized program structures help increase attachment rates and create a smoother customer experience.

How do CPS warranty programs actually work for both ecommerce and brick-and-mortar appliance sales?

Consumer Priority Service warranty programs are designed so retailers can offer protection plans to customers regardless of whether the sale happens in-store or online. CPS supports everything from manual order entry and batch uploads for small stores, to fully integrated Shopify and BigCommerce apps for online retailers. This means the retailer can sell a warranty in person, on their website, or through a hybrid approach, and manage all those sales through a single dashboard. Claims are handled by CPS, so the customer experience remains consistent and the retailer doesn’t need to manage repair logistics themselves.

For retailers, CPS programs like True Extended, 50% Back, and SND Coverage allow them to offer protection on new, open-box, scratch-and-dent, refurbished, and used appliances, with unified claims administration and reporting. Integrations automate warranty presentation and order flow online, while in-store sales teams can use the portal or paper receipts. According to CPS dealer observations, stores that leverage both online and in-store warranty sales typically see stronger penetration and higher overall program revenue.

CPS Warranty Program Components for In-Store and Ecommerce Sales

• Unified Program Structure: Same coverage, pricing, and claims process for both in-store and online sales.
• Ecommerce Integrations: Direct apps for Shopify and BigCommerce; automatic warranty offers at product and checkout stages; batch/API/custom options for other platforms.
• Manual Order Entry: Dealer portal, email, or paper submission for in-person or phone sales; supports low-tech environments.
• Coverage Flexibility: Programs for new, open-box, scratch-and-dent, refurbished, and used appliances.
• Centralized Reporting: Sales, claims, and program performance tracked in one dashboard for all channels and locations.
• Post-Sale Marketing (PSM): Follow-up outreach to customers who declined coverage, increasing total attachment rate.
• Claims Administration: All claims managed by CPS, keeping customer experience consistent and removing operational burden from the store.

What does CPS typically cover for appliance retailers?

Appliance retailers want to know exactly what’s covered under a modern protection plan—and what isn’t. Here’s how it breaks down for CPS programs like True Extended, 50% Back, and SND Coverage:

What Does CPS Cover?

• Mechanical and electrical failures after manufacturer warranty expires
• Functional parts critical to operation (motors, control boards, compressors, pumps, sensors)
• Parts and labor for covered repairs
• Service coordination, including technician dispatch and claim management
• Product replacement or reimbursement if repair isn’t feasible
• Optional benefits (like food spoilage for refrigerators and freezers)

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, paint, rust, appearance-only issues)
• Non-functional and accessory parts (handles, knobs, shelves, decorative trim)
• Consumables and wear items (filters, bulbs, batteries, belts, gaskets)
• Accidental damage, misuse, or abuse (unless accidental plan is purchased—rare for appliances)
• Environmental and external damage (flood, fire, storms, water intrusion, power surges)
• Pre-existing conditions or failures during the OEM warranty period

How does the CPS claims process work for appliance warranty coverage?

A claim starts when the customer experiences a covered appliance failure and reaches out to CPS by phone, web portal, chat, text, or email. CPS verifies coverage, confirms the issue, and coordinates the next steps—either dispatching a technician or processing a replacement if needed.

Throughout the process, CPS manages all service logistics and customer communications, so retailers can focus on sales instead of repair administration. Dealers retain the option to handle service themselves if desired, but most rely on CPS for claim intake, technician assignment, and resolution. This approach reduces retailer workload while ensuring a consistent customer experience.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service makes it easy for customers, appliance retailers, and service centers to get answers, start claims, or request support. Multiple contact options are available to fit every situation.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS warranty coverage compare to manufacturer warranties and traditional protection plans?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider—Consumer Priority Service (CPS) has been operating since 1990, giving appliance retailers a proven, long-term partner
• Large-scale coverage—CPS has served over 60 million customers and covered more than 75 million products across 60+ product categories
• Robust claims and service infrastructure—With $450M+ in claims paid annually and a nationwide network of 50,000+ servicers, CPS is built for high-volume warranty support
• Extensive retail partnerships—CPS partners with 10,000+ retail stores, from independents to multi-location chains, strengthening operational expertise
• Factory-authorized and nationwide service—CPS supports both independent and factory-authorized repair networks, providing reliable service coverage
• U.S.-based support and relationship focus—Retailers get dedicated, U.S.-based onboarding and support teams committed to long-term partnership
• Trusted reputation—CPS maintains a BBB A rating and long-term retailer relationships built on service and reliability

Warranty Programs for Appliance Retailers FAQ

How can appliance retailers get started with CPS warranty programs for both ecommerce and brick-and-mortar sales?

Modern warranty programs from Consumer Priority Service are built to help appliance retailers maximize revenue and provide consistent protection, whether sales happen online, in-store, or both. CPS programs like True Extended, 50% Back, and SND Coverage offer flexible coverage structures, centralized claims management, and seamless integrations that fit the way retailers already operate.

Getting started with CPS is straightforward—retailers can choose the workflow that matches their business, from manual entry to ecommerce integration, and receive full onboarding and support. This makes it easy to offer extended coverage across all product categories and sales channels, with the confidence that customers will have the same reliable experience no matter where they buy.

CPS is here to help you

Consumer Priority Service (CPS) supports all types of appliance retailers—whether you’re running a single store, selling online, or managing multiple locations. If you want to see how CPS warranties can fit your business, just reach out and the team will help tailor the setup to your needs.