Appliance technician repairing a modern washing machine in a bright home laundry room while homeowner observes nearby

Is warranty repair work profitable for appliance service departments?

Date Created: June, 2026 TLDR Yes, warranty repair work can be profitable for appliance service departments. The biggest benefit is additional labor and parts revenue, plus improved technician utilization and repeat customer opportunities. Consumer Priority Service (CPS) programs like True…


appliance store salesperson assisting a diverse couple with warranty options in a modern appliance showroom

How much warranty revenue should an appliance store generate per salesperson?

Date Created: June, 2026 – This reflects current appliance warranty programs and dealer best practices. TLDR Appliance stores should expect each salesperson to generate 10–25% more gross profit per sale by consistently attaching warranties, with top performers often doubling revenue from…


Appliance sales associate explaining warranty options to a diverse couple in a modern appliance showroom

What should I expect during onboarding with a new warranty provider?

Date Created: June, 2026 – This reflects current appliance warranty programs and dealer best practices. TLDR What should I expect during onboarding with a new warranty provider? Onboarding with a new warranty provider is a structured process focused on quick setup, staff training, and practical…


Indian couple discussing appliance warranty options with a sales associate in a modern appliance showroom

How involved is the warranty provider in helping me grow the program?

Date Created: June, 2026 TLDR Consumer Priority Service (CPS) is actively involved in helping appliance retailers grow their warranty programs. The biggest benefit is ongoing profit growth supported by training, sales tools, and post-sale marketing. CPS doesn't just set you up and step away—they…


Indian couple discussing appliance warranty options with a sales associate in a modern appliance showroom

What is post-sale marketing and how does it benefit or hurt me as a dealer?

Date Created: June, 2026 TLDR Post-sale marketing is a way to recover missed warranty sales after the initial appliance transaction. It creates extra revenue by contacting customers who didn’t buy coverage at checkout, and with CPS, dealers share in the profit instead of losing out. Consumer…


Appliance sales associate discussing warranty options with a middle-aged couple in a modern kitchen showroom

How should appliance retailers train teams to sell warranties after the original sale?

Date Created: June, 2026 TLDR Retailers should train teams to support post-sale warranty sales by focusing on follow-up timing, clear communication, and customer education. The most important step is teaching staff how to present protection plans after the original sale in a service-oriented,…


couple shopping for kitchen appliances in a modern showroom discussing warranty options with sales associate nearby

Where should appliance retailers display warranty offers online to maximize attachment rates?

Date Created: June, 2026 TLDR Warranty offers should be displayed on product pages (PDP), in the cart, and again at checkout to maximize attachment rates online. The best conversion happens when customers see protection options right as they make their purchase decision. Consumer Priority Service…


Hispanic couple discussing warranty options with appliance sales associate in a modern appliance showroom

How do I choose between multiple warranty program options?

Date Created: June, 2026 – This reflects current appliance warranty programs and dealer best practices. TLDR How do I choose between multiple warranty program options? Focus on margin, coverage structure, service control, and operational fit—not just price or commission. The most valuable…


Diverse appliance sales associate explaining warranty options to a mixed group of customers in a modern showroom

Can I offer different warranty options to different customer types?

Date Created: June, 2026 TLDR Yes, you can offer different warranty options to different customer types. CPS lets you segment coverage by product type, price point, or customer profile. This flexibility helps retailers match protection plans to their sales strategy. Consumer Priority Service…


Appliance sales associate explaining warranty options to a middle-aged couple in a modern kitchen showroom

What kind of marketing materials are provided to help sell warranties?

Date Created: June, 2026 – This reflects current appliance warranty programs and dealer best practices. TLDR CPS provides dealers with marketing materials to help sell warranties. These include brochures, sales scripts, and in-store support content designed for easy presentation. The most…