Date Created: June, 2026

TLDR

Consumer Priority Service (CPS) provides commercial appliance and equipment dealers with protection programs that extend coverage beyond typical manufacturer warranties. These programs are designed to cover unexpected mechanical and electrical failures that disrupt business operations, including high-usage environments. CPS manages claims administration, service coordination, and post-sale support, allowing dealers to keep their business customers running and minimize downtime. Dealers use CPS to generate incremental revenue on every eligible sale and to offer a service experience that reflects positively on their business. CPS program data shows that structured coverage offerings can drive 10%-25% additional gross profit for commercial equipment dealers.

CPS COMMERCIAL EQUIPMENT WARRANTY PROGRAM

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CPS Commercial Equipment
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CPS Commercial Appliance Dealer Warranties

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How do CPS commercial equipment protection programs work for dealers?

CPS commercial protection programs are structured to let dealers offer extended coverage on new, open-box, refurbished, and used commercial equipment. Dealers enroll eligible equipment at the point of sale or post-sale, and CPS takes over coverage after manufacturer warranty periods or based on program structure.

Coverage is flexible by equipment type and can be aligned with how the dealer sells or services their inventory. CPS handles claims intake, service coordination, and repair or replacement—either through the dealer’s own service department (when applicable) or CPS’s factory-authorized network. Post-sale marketing programs are available to recover missed warranty opportunities. CPS supports manual, batch, and automated order submission, including integrations for Shopify and BigCommerce. Dealers benefit from additional revenue, flexible program options, and reduced administrative workload. According to CPS dealer data, dealers offering structured protection programs typically see 10%-25% higher profit per sale and up to a 15% recovery rate from post-sale marketing.

Why do commercial appliance and equipment dealers use CPS protection programs?

Many commercial appliance and equipment dealers use CPS protection programs because they extend coverage beyond standard manufacturer warranties and create new revenue on each qualifying sale. Dealers can offer high-value coverage to business customers, retain service revenue, and improve operational uptime when equipment fails. By participating in CPS programs, dealers position themselves as long-term partners for their customers, not just equipment sellers. According to CPS retailer data, dealers offering structured protection see higher profit per sale and better customer retention, especially when post-sale marketing is utilized to recover missed warranty opportunities.

• Ability to generate incremental profit on every commercial equipment sale—warranty revenue often delivers 10%-25% additional gross profit (CPS program data)
• Flexible coverage options for new, open-box, refurbished, and used commercial equipment, supporting a wider range of inventory and customer needs
• Centralized claims administration and service coordination—CPS manages the claim process, reducing dealer workload and supporting business customer uptime
• Dealer participation in service—option for first right of refusal allows dealers to handle their own warranty claims and retain repair revenue
• Post-sale marketing capabilities—CPS recovers missed warranty sales after the original transaction, improving overall attachment rate and profit
• Support for high-usage, business-critical environments—coverage is designed for the realities of commercial kitchens, laundry, vending, and facility operations

How do commercial appliance and equipment dealers actually use CPS protection programs in their sales and service operations?

Many commercial appliance and equipment dealers integrate CPS protection programs directly into their sales process, presenting coverage options after the equipment decision is finalized to maximize acceptance. Dealers often use a combination of point-of-sale enrollment and post-sale marketing to capture additional revenue from customers who didn’t add coverage at purchase. Experienced dealers leverage CPS’s first right of refusal to handle claims internally when they have service departments, while others rely on CPS to coordinate repairs through authorized networks. According to CPS service experience, dealers that standardize coverage presentations and use post-sale marketing see both higher attachment rates and improved customer retention in business environments.

How do CPS commercial equipment protection programs work for dealers and business customers?

Consumer Priority Service commercial equipment programs are designed to extend coverage for mechanical and electrical failures beyond the manufacturer warranty period, offering flexible protection for new, open-box, refurbished, and used commercial appliances and equipment. Dealers enroll equipment at sale or post-sale, and coverage can be tailored to match the equipment’s lifecycle and usage environment, from restaurants and laundromats to multi-location facilities.

CPS manages claims administration, service dispatch, and repair or replacement, with the dealer able to participate in the service process if desired. The program supports manual, batch, and automated order submission—including integrations for Shopify and BigCommerce—so dealers can match the process to their business. CPS program data shows that dealers using integrated protection programs often report 10%-25% additional gross profit per equipment sale, especially when leveraging post-sale marketing to recover missed warranty revenue.

Core Components of CPS Commercial Equipment Protection Programs

Key Program Features

• Covers mechanical and electrical failures under normal business use
• Supports high-usage environments (restaurants, laundry, facilities, vending)
• Dealer controls pricing and profit margin in most programs
• Unlimited claims, no lemon guarantee, and product replacement if repair isn’t feasible
• Factory-authorized and qualified service network for complex repairs
• Post-sale support, onboarding, and account management for dealers

Benchmarks from CPS Program Data

• Dealers offering CPS protection plans see 10%-25% higher gross profit per commercial equipment sale
• Attachment rates improve 25%-40% with standardized presentation
• PSM can recover up to 15% of missed warranty revenue opportunities
• Dealer service participation increases customer retention by 10%-20%
• Coverage for open-box and used inventory increases revenue by 12%-28%

What does CPS cover for commercial appliance and equipment dealers?

CPS commercial programs are designed to cover key failures that impact business operations, while excluding cosmetic, consumable, and non-operational issues. Coverage is structured around the realities of business-use equipment—high usage, critical uptime, and commercial service needs.

What Does CPS Cover?

• Mechanical and electrical failures resulting from normal commercial use (motors, compressors, control boards, pumps)
• Parts and labor for covered repairs on eligible commercial appliances and equipment
• On-site service coordination for business-critical equipment (e.g., refrigeration, laundry, cooking equipment)
• Replacement or reimbursement if repair is not feasible, routed through the selling dealer
• Coverage eligibility for new, open-box, refurbished, and some used commercial equipment based on program
• Support for high-usage, multi-unit, and multi-location business environments

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, rust, stains, paint, or appearance issues)
• Non-functional components (handles, knobs, trim, shelving, display panels not affecting operation)
• Consumable and maintenance items (filters, bulbs, belts, gaskets, fuses, batteries, hoses)
• Damage from misuse, neglect, improper installation, or operation outside manufacturer guidelines
• Environmental damage (flood, fire, storm, water intrusion) and external causes unless specified
• Routine maintenance, wear-and-tear, foreign object damage, or pre-existing conditions

How does the CPS claims process work for commercial appliance and equipment coverage?

A claim typically starts when a business customer experiences a failure on covered commercial equipment—such as a refrigeration unit, washer, or cooking system—and contacts CPS by phone, web portal, or chat. CPS verifies coverage, gathers the necessary details, and assigns the claim for service or repair coordination, prioritizing business downtime and operational continuity.

CPS manages the entire claims process, including technician dispatch, repair authorization, and communication with the customer or dealer. For dealers with service departments, CPS offers first right of refusal to handle the repair; otherwise, repairs are routed through CPS’s nationwide factory-authorized network. This structure minimizes dealer admin and helps business customers get back up and running quickly, supporting better retention and satisfaction.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service makes it easy for commercial appliance and equipment dealers, business customers, and service centers to get help. Multiple support channels are available for claims, technical questions, or general assistance—by phone, portal, web chat, text, or email.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS coverage compare to manufacturer warranties and traditional protection plans for commercial appliance and equipment dealers?

Who is Consumer Priority Service (CPS) and why do commercial appliance and equipment dealers trust them for warranty programs?

• Established provider with decades of experience—Consumer Priority Service (CPS) has supported commercial appliance and equipment dealers since 1990, offering reliable coverage for business-critical equipment
• Scale and reach—CPS covers over 75 million products and serves 60 million+ customers, reflecting deep expertise across commercial categories
• Robust claims and service infrastructure—Over $450M in claims paid annually and a network of 50,000+ servicers nationwide support fast, reliable repairs for commercial environments
• Extensive dealer partnerships—10,000+ retail and dealer partners, including independent stores and multi-location commercial operations
• Nationwide and factory-authorized repair capabilities—CPS supports both independent and factory-authorized service, meeting strict commercial standards for uptime
• U.S.-based support team—Dealers and their customers receive help from dedicated, U.S.-based teams for onboarding, account management, and claims
• Breadth of coverage—CPS supports warranties across 60+ commercial equipment categories, allowing dealers to protect a wide range of business-use inventory
• Strong reputation and long-term partnerships—BBB A rating and long-standing dealer relationships reflect trust and credibility in commercial markets

Consumer Priority Service (CPS) Commercial Warranty Program FAQ

How can commercial appliance and equipment dealers get started with CPS warranty programs?

A CPS commercial appliance and equipment warranty program gives dealers the ability to offer extended coverage, claims support, and service coordination on high-value business-use equipment. These programs are designed for dealers who want to increase revenue, retain service opportunities, and provide better long-term support to business customers in commercial environments.

Dealers can get started by reaching out to Consumer Priority Service for program details, onboarding, and training. CPS supports a wide range of dealer setups, from single-location operations to multi-site enterprises, and offers flexible order submission, sales training, and ongoing support to fit each dealer’s business model.

CPS is here to help you

Consumer Priority Service (CPS) is built to support commercial appliance and equipment dealers of all types, with tailored programs and flexible onboarding for any setup. If you want to see how CPS coverage could fit your operation, reach out to the CPS dealer team for personalized guidance and quick implementation.