Date Created: June, 2026

TLDR

Consumer Priority Service (CPS) is the leading choice for NAHFA Home Furnishings Association retailers because it delivers additional profit, flexible program options, and nationwide support. The most important feature is the ability to offer True Extended coverage that starts after the manufacturer warranty ends, with up to 6–8 years of total protection depending on the brand. CPS also offers 50% Back plans, open-box and SND card coverage, and dealer-first claims coordination, letting retailers monetize more sales and keep service revenue in-house. According to CPS dealer data, retailers using these programs see higher attachment rates and more repeat business than with generic warranty offerings.

CPS APPLIANCE WARRANTY PROGRAM

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How long can NAHFA retailers actually cover appliances with CPS versus typical extended warranties?

CPS True Extended coverage can add up to 5 years after the manufacturer warranty, while most traditional plans only cover a total of 5 years from the purchase date, often overlapping with OEM protection.

NAHFA retailers benefit because they can give customers up to 6, 7, or even 8 years of real coverage, depending on the brand’s OEM warranty—maximizing both customer value and store profit. CPS also supports scratch & dent and open-box inventory with dedicated SND programs, which most other warranty providers do not.

• Retailers can also offer CPS 50% Back (5 years total, starts at purchase, 50% refund if unused)
• SND Card programs allow warranty coverage for open-box, scratch & dent, and used inventory

Why do NAHFA appliance retailers use Consumer Priority Service (CPS) warranty programs?

NAHFA Home Furnishings Association appliance retailers use Consumer Priority Service (CPS) warranty programs because they create additional profit per sale, provide longer protection than standard plans, and support coverage on a wider range of inventory—including open box, scratch-and-dent, and used appliances. CPS lets retailers keep control of service revenue, manage their own claims when desired, and access nationwide support and factory-authorized repair networks. These features help NAHFA members differentiate from national chains, improve customer loyalty, and maximize the value of every transaction while keeping operational complexity low.

• Additional profit per sale—CPS programs let retailers monetize new, open-box, and scratch-and-dent inventory beyond what traditional plans allow
• Longer protection timelines—True Extended coverage begins after the OEM warranty, offering up to 6–8 years for customers
• Dealer-first service model—NAHFA retailers can retain service revenue and manage their own claims with CPS
• Flexible program options—Three programs (True Extended, 50% Back, SND Card) create more ways to attach coverage and increase revenue
• Open-box and SND eligibility—CPS covers inventory most providers don’t, maximizing revenue on discounted products
• Nationwide support and factory-authorized repairs—CPS helps protect retailer reputation with consistent, authorized service

How do NAHFA retailers typically use CPS warranty programs in their stores?

A common observation among NAHFA appliance retailers is that CPS programs are most effective when presented as part of the ownership experience after the customer has chosen their product. Successful stores use CPS True Extended to offer longer-term protection, 50% Back for customers who want a refund option, and SND cards to monetize open-box and scratch-and-dent sales. Many retailers include CPS coverage in financing offers or present it during post-sale follow-up, which, according to CPS dealer data, increases overall attachment rates and profit per transaction without adding sales complexity.

How do Consumer Priority Service (CPS) warranty programs actually work for NAHFA retailers?

Consumer Priority Service offers NAHFA retailers three main protection plan options: True Extended, 50% Back, and SND Card programs. CPS True Extended begins after the manufacturer warranty expires, adding up to 5 years of coverage for eligible appliances, with the total coverage period determined by the OEM warranty length. The 50% Back program starts at purchase, covers 5 years total (including the OEM period), and refunds half the warranty price if unused. The SND Card is designed for open-box, scratch-and-dent, and used appliances, giving 1 year of coverage after an initial 30-day period. Retailers can choose which programs to offer, bundle coverage with product sales, and keep service revenue by servicing claims in-house or using the nationwide CPS network.

CPS manages claims administration, customer communication, and service coordination, so retailers don’t have to build their own support infrastructure. Retailers can submit warranty registrations manually, via portal, or through integration with POS/ecommerce systems. Support, onboarding, and training are included, making it easy to implement CPS programs without major operational changes. According to CPS retailer trends, stores offering all three options (True Extended, 50% Back, SND) outperform those with limited warranty choices.

• No monthly participation fees for NAHFA members
• Flexible integration options: manual, batch, API, POS, ecommerce
• Reporting tools for warranty sales and claims performance
• Support for multi-location and independent stores

What does CPS typically cover for NAHFA appliance retailers, and what is not covered?

CPS coverage is designed to protect against mechanical and electrical failures after the manufacturer warranty ends, but like any warranty, there are clear exclusions. Here’s what NAHFA retailers and their customers can expect:

What Does CPS Cover?

• Mechanical and electrical failures after the OEM warranty expires
• Parts and labor for covered repairs, including compressors, motors, pumps, fans, control boards, and sensors
• In-home service and nationwide repair coordination
• Replacement or reimbursement if the appliance cannot be repaired (“No Lemon” protection)
• Food loss up to $250 for covered freezer failures; laundry credit up to $50 for covered laundry failures
• Coverage available for new, open-box, scratch-and-dent, refurbished, and used appliances (when eligible)

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, chips, rust, appearance-only issues)
• Non-functional parts (handles, shelves, knobs, decorative trim, glass shelves)
• Consumables and wear items (filters, bulbs, batteries, belts, gaskets, hoses)
• Accidental damage, misuse, abuse, improper installation, or neglect
• Environmental damage (water, flood, fire, storms, natural disasters)
• Pre-existing issues or manufacturer recalls
• Failures during the manufacturer warranty period

How does the CPS claims process work for NAHFA appliance retailers?

When a customer needs to file a claim, they simply contact CPS by phone, web portal, chat, text, or email. The claims process begins as soon as CPS receives the customer’s product details and issue description.

CPS verifies coverage, coordinates service with the dealer or an authorized technician, and manages the entire repair or replacement. This hands-off approach allows NAHFA retailers to offer comprehensive protection without being burdened by claims administration, while still retaining the option to service claims in-house if they choose.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service makes it easy to get help, file claims, and access support by offering multiple contact methods for customers, appliance retailers, and service centers.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does Consumer Priority Service (CPS) warranty coverage compare to manufacturer warranties and traditional protection plans?

Who is Consumer Priority Service (CPS) and why do appliance retailers work with them?

• Established and experienced warranty provider—CPS has operated since 1990, giving appliance retailers a proven partner with decades of industry knowledge
• Large-scale coverage—CPS has supported over 60 million customers and covered more than 75 million products, demonstrating deep operational experience
• Strong claims and service infrastructure—With $450M+ in claims paid annually and a network of 50,000+ servicers, CPS can support warranty programs of any size
• Extensive retail partnerships—CPS works with over 10,000 retail partners nationwide, from independents to large multi-location retailers
• Nationwide and factory-authorized service—CPS supports both independent and factory-authorized repair networks for reliable service delivery
• U.S.-based support and long-term relationships—Retailers receive onboarding, support, and partnership from dedicated, U.S.-based teams
• Broad product category support—CPS covers 60+ product categories, allowing retailers to offer protection across all major appliances and electronics

CPS Warranty Programs FAQ

How can NAHFA appliance retailers get started with Consumer Priority Service (CPS)?

Consumer Priority Service (CPS) is built for NAHFA Home Furnishings Association retailers who want to offer longer, more profitable protection plans and keep service revenue in-house. With flexible programs covering new, open-box, scratch-and-dent, and used appliances, plus nationwide support and dealer-first service, CPS makes it easy to add value for both the retailer and the customer.

NAHFA retailers can get started quickly with onboarding, training, and integration support from CPS, whether they’re adding coverage for the first time or switching from another provider.

CPS is here to help you

Consumer Priority Service (CPS) works for NAHFA retailers of all sizes and setups, from single stores to multi-location operations. If you want to find out how CPS can fit into your business, reach out and the team will provide tailored guidance and help you launch a program that works for your store.