Date Created: June, 2026

TLDR

Consumer Priority Service is widely considered the best extended warranty partner for Nationwide UNITED 100 buying group retailers. CPS stands out because it provides post-manufacturer coverage with flexible terms, supports coverage for new, open-box, scratch-and-dent, and used inventory, and gives retailers control over pricing and claims servicing. Their True Extended program starts after the OEM warranty expires and can provide up to 6–8 years of total coverage, while 50% Back plans and SND cards let stores monetize a wider range of inventory. According to CPS dealer data, retailers using CPS programs often see higher warranty revenue, improved attachment rates, and stronger customer retention than those relying on group-only options.

CPS APPLIANCE WARRANTY PROGRAM

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How long can CPS coverage last compared to manufacturer and traditional warranties?

CPS True Extended coverage can last up to 6–8 years total depending on the original manufacturer warranty, while generic extended warranties often overlap OEM coverage and only offer up to 5 years total from the purchase date.

Most appliance OEM warranties last 1–3 years, with premium brands occasionally reaching 5 years. CPS True Extended begins after the OEM warranty ends, providing real protection well into the ownership cycle. Unlike traditional plans that overlap coverage, CPS ensures there are no wasted years. Nationwide UNITED 100 dealers also benefit from 50% Back programs (5 years total from purchase, with a refund if unused) and SND/Refurbished/Open Box Cards for inventory without OEM warranties. CPS dealer observations show that long-term coverage and inventory flexibility drive stronger warranty penetration and higher profit per sale, especially on refrigerators, laundry, and premium kitchen appliances.

Why do appliance retailers use CPS extended warranty programs?

Appliance retailers use CPS extended warranty programs because they increase profit on every sale, support flexible coverage for new and non-new inventory, and simplify the claims process while keeping service revenue with the dealer. CPS programs—like True Extended, 50% Back, and SND cards—let retailers offer longer coverage than typical generic plans, cover open-box and scratch-and-dent appliances, and create additional revenue streams. According to CPS dealer data, stores that consistently present these options see higher attachment rates, improved customer loyalty, and greater operational control across their warranty business.

• Increased profit per sale – CPS extended warranty programs let retailers earn more revenue on every appliance transaction
• Coverage starts after OEM warranty ends – True Extended plans avoid overlapping coverage, maximizing value for both retailer and customer
• Flexible eligibility – CPS covers new, open-box, scratch-and-dent, refurbished, and used appliances with dedicated program options
• Dealer-first service model – Retailers can retain service revenue and control the customer experience throughout the claims process
• Post-sale marketing opportunities – CPS recovers missed warranty sales after purchase, further boosting total attachment rates
• No monthly fees or complex setup – CPS onboarding is fast and supports both manual and automated workflows for every store size

How do appliance retailers typically use CPS extended warranty programs in their store?

Many appliance retailers in the Nationwide UNITED 100 group incorporate CPS extended warranty programs directly into their sales process, presenting True Extended and 50% Back options after the product decision is finalized. Experienced stores routinely offer coverage on new, open-box, and scratch-and-dent appliances, using SND cards to unlock added revenue from non-traditional inventory. Retailers often leverage CPS’s Post-Sale Marketing to recover missed warranty sales and use the dealer-first servicing model to keep repair revenue in-house, further increasing profit and customer retention. CPS benchmarks show that consistent program presentation and coverage for all inventory types sharply increase warranty attachment rates and total revenue per customer.

How do CPS extended warranty programs work for appliance retailers?

Consumer Priority Service (CPS) offers multiple extended warranty programs designed for appliance retailers, including True Extended, 50% Back, and SND/Open Box Cards. True Extended begins after the manufacturer warranty expires and can add up to five more years of coverage, depending on the brand’s original warranty (totaling up to 6–8 years). The 50% Back program provides five years of total coverage from purchase and refunds half the warranty cost if unused. SND/Open Box Cards allow coverage on scratch-and-dent, open-box, and eligible used or refurbished appliances that may not have manufacturer support, starting on day 31.

Retailers can present these programs at point of sale or through post-sale marketing, attach them to any qualifying inventory, and keep control over service revenue through the dealer-first claims model. CPS handles claims administration, nationwide service coordination, and support—allowing retailers to focus on sales while expanding warranty revenue. CPS program data shows that stores using these options often outperform group-only warranty programs on both profit per transaction and attachment rate.

• Coverage applies to new, open-box, scratch-and-dent, refurbished, and used appliances with appropriate program selection
• Claims are managed by CPS with multi-channel support for customers and retailers
• Programs are structured to maximize retailer profit and customer satisfaction
• Attachment rates and warranty revenue are consistently higher in stores using CPS programs across all inventory types

What is included and excluded in CPS extended warranty coverage?

CPS extended warranty programs are designed to cover real mechanical and electrical failures after the manufacturer warranty ends, but do not cover cosmetic, accidental, or maintenance-related issues. Here’s a quick breakdown:

What Does CPS Cover?

• Mechanical and electrical failures after OEM warranty ends
• Parts and labor for covered repairs—motors, compressors, pumps, control boards, fans, and sensors
• Service coordination and claims management through CPS
• Replacement or reimbursement if repair is not feasible
• Coverage options for new, open-box, scratch-and-dent, refurbished, and used appliances with qualifying programs

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, rust, paint, trims, or handles)
• Non-functional/accessory parts (knobs, shelves, decorative panels)
• Consumables (filters, bulbs, batteries, belts, gaskets)
• Accidental damage (physical impact, drops, misuse)
• Flood, fire, weather, or environmental damage
• Damage from improper installation, neglect, or lack of maintenance

How does the CPS claims process work for appliance retailers?

When a customer experiences a covered failure, they initiate a claim by contacting Consumer Priority Service (CPS) via phone, web chat, portal, text, Facebook, or email. CPS verifies the warranty, reviews the issue, and determines eligibility for service or repair.

CPS then coordinates the repair using the dealer’s service team (when available) or through their authorized service network, managing scheduling and communication from start to finish. This process keeps the claims burden off the retailer while providing customers with clear, reliable support throughout the entire service event.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service makes it easy for customers, dealers, and service centers to get support, file claims, and handle warranty administration through multiple convenient channels.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS extended warranty coverage compare to manufacturer and traditional plans?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced partner – Consumer Priority Service (CPS) has operated since 1990, offering decades of support to appliance retailers and their customers
• Deep customer and product coverage – Over 75 million products protected for more than 60 million customers, demonstrating broad expertise in warranty administration
• Proven claims and service network – $450 million in claims paid annually and 50,000+ service partners provide reliable coverage and repair access nationwide
• Extensive retail relationships – CPS works with 10,000+ retail partners, from local appliance stores to multi-location operations
• Nationwide, factory-authorized service – Retailers benefit from both independent and factory-authorized repair capabilities, ensuring quality service for any product
• U.S.-based support and long-term commitment – Retailers have direct access to a dedicated, U.S.-based support team and long-term business relationships
• Comprehensive category flexibility – CPS covers more than 60 product categories, making it easy for retailers to offer protection for all types of inventory

CPS Extended Warranty Programs FAQ

How can appliance retailers get started with CPS extended warranty programs?

CPS extended warranty programs are designed for appliance retailers who want to maximize revenue, offer long-term protection, and support every type of inventory from new to open-box and scratch-and-dent. The flexibility to cover products after the manufacturer warranty, recover missed warranty sales, and keep service revenue in-house makes CPS a strong fit for Nationwide UNITED 100 dealers and similar buying group members.

Retailers can get started with Consumer Priority Service using simple onboarding, fast setup, and dedicated support. Whether you need manual entry, full integration, or batch processing, CPS adapts to your workflow and helps you launch quickly—so you can begin offering extended coverage and increasing store profit right away.

CPS is here to help you

Consumer Priority Service (CPS) is built to work with how appliance retailers already operate, whether that’s a simple setup or a fully integrated system. If you want to see what this would look like for your store, the CPS team can walk through your setup and help you get everything in place quickly.