Date Created: June, 2026

TLDR

Consumer Priority Service (CPS) is widely recognized as the best extended warranty company for Nationwide Marketing Group appliance retailers because it delivers more profit, flexibility, and coverage options than traditional providers. CPS offers dealer-controlled programs like True Extended (coverage up to 8 years total, starting after the manufacturer warranty), 50% Back (5-year plan with a refund option), and SND cards for open box, scratch & dent, and used appliances. The CPS platform supports in-store and online sales, lets retailers service their own claims, and covers a wider range of inventory. According to CPS dealer observations, many Nationwide dealers achieve significantly higher warranty revenue and attachment rates after switching to CPS.

CPS APPLIANCE WARRANTY PROGRAM

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How long does CPS True Extended coverage last compared to OEM and traditional extended warranties?

CPS True Extended coverage can last up to 8 years total, depending on the appliance’s manufacturer warranty length and the coverage term selected.

Most appliance manufacturers provide only 1–3 years of warranty, while generic extended warranties often overlap the OEM coverage for a combined total of 5 years from purchase. CPS True Extended starts after the OEM warranty ends, allowing dealers to offer true post-manufacturer protection for up to 5 additional years—resulting in 6–8 years of total coverage for many appliance categories. This gives retailers a competitive advantage, especially when selling premium products or supporting long-term ownership.

Retailers can also offer CPS 50% Back (5 years from purchase with a refund option if unused) and SND cards for open box, scratch & dent, and used appliances—expanding coverage to inventory types that most warranty companies exclude. CPS dealer data shows that offering true post-OEM coverage significantly increases warranty attachment rates, especially among premium and high-ownership-cycle appliance buyers.

Why do appliance retailers use CPS extended warranty programs over traditional options?

Many appliance retailers use CPS extended warranty programs because they create more profit per sale, offer broader inventory coverage, and provide true post-manufacturer protection that most traditional programs cannot match. CPS lets dealers control pricing, service their own customers, and attach protection plans to new, open box, scratch & dent, and used appliances—all within a simple, flexible structure. This combination of revenue advantage and operational control helps dealers increase attachment rates, boost customer loyalty, and stay competitive in a crowded market. CPS dealer observations show that stores using these programs often outperform those limited to standard buying group options.

• Increased profit per appliance sale—CPS programs drive higher margins and allow dealers to control pricing.
• Expanded coverage eligibility—retailers can attach protection to new, open box, scratch & dent, and used inventory.
• True post-OEM coverage—CPS True Extended starts after the manufacturer warranty ends, ensuring no overlap and longer total protection.
• Dealer-first servicing—stores can keep service revenue and manage claims with first right of refusal.
• Flexible onboarding and sales support—CPS adapts to any dealer workflow, from manual to fully automated.
• Higher warranty attachment rates—CPS data shows improved conversion, especially on premium and high-ownership-cycle appliances.

How do Nationwide Marketing Group retailers typically use CPS warranty programs in their stores?

Many Nationwide Marketing Group appliance retailers use CPS warranty programs as both a point-of-sale and post-sale revenue driver, attaching protection plans to nearly every eligible appliance transaction. Experienced dealers often present CPS True Extended as the primary long-term coverage option, offer 50% Back for buyers who want a refund incentive, and use SND cards to monetize open box or scratch & dent inventory. Retailers also leverage CPS Post-Sale Marketing to recover missed warranty opportunities from customers who declined coverage at checkout. According to CPS dealer trends, stores that consistently present these options and integrate them into their sales training see 25–40% higher warranty attachment rates compared to those relying on standard group programs alone.

What are the core components and workflow of CPS extended warranty programs for Nationwide Marketing Group retailers?

Consumer Priority Service (CPS) extended warranty programs are designed to fit how Nationwide Marketing Group appliance retailers actually sell and service products. Dealers can choose from True Extended (post-OEM coverage up to 8 years total), 50% Back (a 5-year plan with a refund option if unused), and SND cards for open box, scratch & dent, and used inventory. All programs allow retailers to control pricing (except 50% Back, which has a fixed MSRP), retain service revenue through first right of refusal, and attach protection to a wide range of inventory types—including many products traditional warranty providers exclude.

CPS programs support both in-store and ecommerce operations, with onboarding and sales support included. Most dealers start with manual or batch order entry, then scale into automation as needed. Claims are managed by CPS, with the option for the dealer to handle their own service calls. This flexibility, combined with proven revenue impact and higher warranty attachment rates, is why many Nationwide Marketing Group stores choose CPS over buying group-only solutions.

CPS Extended Warranty Program Components

• True Extended: Adds 1–5 years of coverage AFTER OEM warranty expires (up to 6–8 years total). Covers new, open box, SND, refurbished, and used appliances (with appropriate program card).
• 50% Back: 5-year plan starting at purchase (concurrent with OEM warranty), with a 50% refund if unused. Applies to new appliances only at MSRP.
• SND / Refurb / Open Box Card: 1-year plan for open box, scratch & dent, used, and refurbished products. Can be paired with True Extended for longer coverage.
• Dealer-First Service Model: Dealers can service their own customers and keep service revenue. CPS coordinates service if dealer declines.
• Post-Sale Marketing (PSM): CPS contacts customers who declined coverage at sale to recover missed warranty revenue.
• Flexible Onboarding: Start with manual order entry, batch uploads, or integrations—CPS adapts to dealer workflow.

How the Program Works

• Dealer presents CPS protection (True Extended, 50% Back, SND) at point-of-sale or post-sale.
• Order is submitted to CPS—manually, in batches, or via integration.
• CPS confirms eligibility and coverage details.
• Customer receives documentation and claims instructions.
• If a claim occurs, CPS manages claim intake and service coordination; dealer handles service if desired.

Coverage Timeline Example

What does CPS typically cover for appliance retailers?

CPS extended warranty programs are designed to cover real appliance failures that matter to customers and retailers, while setting clear boundaries around what’s excluded.

What Does CPS Cover?

• Mechanical and electrical failures after the manufacturer warranty ends
• Parts and labor for covered repairs (motors, compressors, control boards, pumps, sensors)
• Service coordination through CPS and authorized networks
• Replacement or reimbursement if repair is not economical (No Lemon Guarantee)
• Food loss (refrigerators/freezers) and laundry credit (washers/dryers) benefits
• Coverage options for new, open box, scratch & dent, refurbished, and used appliances (with correct plan)

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, chips, rust, paint issues)
• Non-functional parts (handles, knobs, shelves, trim, glass panels)
• Consumables and wear items (filters, light bulbs, belts, batteries, gaskets)
• Accidental damage, misuse, abuse, or environmental events (flood, fire, power surge)
• Failures from improper installation, neglect, or lack of maintenance
• Manufacturer recalls, pre-existing conditions, or issues still covered by the OEM warranty

How does the CPS claims process work for Nationwide Marketing Group appliance retailers?

When a customer experiences a covered appliance failure, they can file a claim with CPS by phone, web, text, portal, or chat—whichever method is most convenient. CPS verifies warranty status, confirms the issue, and coordinates service, either through the selling dealer (if they choose to service) or via a qualified technician from the CPS network.

CPS manages the entire claim process, from scheduling repairs to providing replacement or reimbursement if repair isn’t feasible. This approach reduces the administrative burden on the retailer and ensures customers receive clear communication and fast resolution. Dealers maintain first right of refusal for service, allowing them to keep service revenue and customer relationships if desired.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service makes it easy for customers, dealers, and service centers to get support, file claims, or ask questions by offering multiple contact options. All support is U.S.-based and designed for quick, reliable assistance.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS extended warranty coverage compare to manufacturer warranties and traditional plans?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established provider since 1990—CPS has decades of experience supporting appliance retailers and building long-term industry trust.
• CPS has served over 60 million customers and covered more than 75 million products, demonstrating proven scale and reliability for dealers.
• Strong claims and service infrastructure—CPS pays out more than $450 million in claims each year, backed by a nationwide network of 50,000+ servicers.
• Trusted by 10,000+ retail partners—from independent appliance stores to national chains, CPS supports a wide range of retailer models.
• Nationwide and factory-authorized repair capabilities—ensuring service quality for all major appliance categories and brands.
• U.S.-based support and dedicated account management—dealers get real people, not just online systems.
• Broad category support—CPS covers over 60 product categories, giving retailers flexibility across their full inventory.

CPS Extended Warranty Programs FAQ

How can appliance retailers get started with Consumer Priority Service (CPS) warranty programs?

CPS extended warranty programs are designed for appliance retailers who want to maximize profit, expand coverage eligibility, and offer true post-manufacturer protection for new, open box, scratch & dent, and used appliances. With flexible onboarding, dealer-first service, and full claims administration, CPS delivers a scalable solution for both single-store operators and multi-location Nationwide Marketing Group members.

Retailers interested in learning more or getting started can contact the CPS team for a walkthrough of program options, onboarding support, and tailored recommendations. CPS is experienced in supporting stores of all sizes and can help optimize warranty offerings for any retail operation.

CPS is here to help you

Consumer Priority Service (CPS) is built to work with any appliance retailer setup—from independent stores to large buying group members. If you want to see how these programs can fit your business, just reach out and the CPS team will walk you through the options and help you get started quickly.