Date Created: June, 2026

TLDR

Yes – Consumer Priority Service (CPS) routinely creates custom warranty programs for appliance retailers. Programs can be adapted to cover new, scratch-and-dent, open-box, refurbished, or used appliances, and matched to any sales or service model. CPS works with each dealer to structure coverage terms, claims workflows, and eligibility requirements to fit their specific inventory and operations. This approach allows retailers to maximize revenue while offering relevant protection options for every customer and product mix. According to CPS dealer observations, program flexibility is a leading reason many retailers choose CPS over traditional one-size-fits-all warranty providers.

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What types of custom warranty programs can CPS create for appliance retailers?

CPS can tailor warranty programs to almost any retailer need or inventory mix.

Programs can cover new products, scratch and dent, open-box, refurbished, or used appliances. Retailers can select from True Extended coverage (post-OEM), 50% Back, or unique 1-year card programs for non-standard inventory. CPS also allows dealers to set their own pricing, define sales workflows, and choose how claims are managed or serviced.

• New, open-box, scratch-and-dent, refurbished, and used appliance coverage options
• Dealer-controlled pricing models and coverage terms
• Flexible integration – from manual entry to Shopify/BigCommerce app, API, or batch uploads
• Ability to layer Post-Sale Marketing (PSM) for warranty recovery on missed sales
• Programs can be structured for single stores, multi-location groups, or ecommerce retailers

Why do appliance retailers use custom CPS warranty programs?

Appliance retailers use custom CPS warranty programs because they want protection options that actually fit their inventory, sales process, and customer needs. Instead of being forced into a rigid, standard plan, retailers can offer coverage for new, open-box, scratch and dent, refurbished, or used appliances—all with pricing, terms, and service models tailored to their business. This creates new profit streams, improves customer confidence, and helps retailers stand out compared to those limited to basic manufacturer-backed programs. Custom programs are especially valuable for stores with diverse inventory or unique operational workflows, and CPS retailer data shows that flexibility directly drives higher revenue and attachment rates.

• Additional profit on every sale – CPS custom programs let retailers monetize all inventory types, not just new appliances
• Flexible coverage for open-box, scratch and dent, refurbished, and used products – expands eligibility beyond what traditional programs allow
• Dealer-controlled pricing and terms – stores can set margins to match their business goals and local market
• Seamless fit with any sales or service workflow – from fully manual to fully automated, including point-of-sale, post-sale, and ecommerce
• Increased customer confidence and conversion – buyers are more likely to purchase when protection is available for any product
• On-demand support and program updates – CPS can adjust or expand the program as retailer needs change over time

How do appliance retailers typically use custom CPS warranty programs?

Many appliance retailers use custom CPS warranty programs to build protection offers that align with their actual inventory mix and sales process, rather than trying to force a standard plan onto every transaction. In practice, this means retailers can cover everything from new refrigerators to used washers, present warranty options at point-of-sale or post-sale, and even enable in-house service departments to handle claims as they see fit. According to CPS operational insights, retailers who regularly review and update their program structure to match changing inventory or customer demand consistently outperform those who stick with generic, inflexible warranty options.

How do custom CPS warranty programs work for appliance retailers?

Consumer Priority Service creates custom warranty programs by working directly with appliance retailers to define eligibility, coverage structure, sales process, and claims administration that fit the dealer’s unique business. Retailers can select which product categories and inventory types (new, open-box, SND, refurbished, used) are eligible, set their own pricing or term options, and choose whether to offer coverage at the point of sale, post-sale, or online. CPS provides support for order submission through manual entry, batch files, API, or eCommerce integrations, ensuring the program fits seamlessly into any operational workflow.

Retailers maintain control over how coverage is presented and serviced, including the ability to handle claims in-house or let CPS coordinate repairs through a national service network. Programs can be updated over time to reflect changes in sales mix, inventory, or business strategy. According to CPS dealer feedback, this flexibility allows retailers to continuously optimize warranty revenue and customer experience as their needs evolve.

Key Components of a Custom CPS Warranty Program:

• Inventory Eligibility: Choose which inventory types (new, SND, open-box, refurbished, used) are covered
• Coverage Structure: Select True Extended, 50% Back, or SND/Refurb card program options
• Pricing Control: Set coverage pricing and term options to match profit goals and market conditions
• Sales Process: Integrate coverage offers at point-of-sale, post-sale, or via eCommerce checkout
• Claims Workflow: Dealers may service claims directly or let CPS coordinate through the national network
• Order Submission: Accept orders via manual portal entry, email, batch upload, API, or integrated app
• Program Flexibility: Update or adapt program structure as inventory mix or business needs change

Operational Highlights:

• CPS retailer data shows dealers using custom program structures consistently achieve higher warranty attachment and profit per transaction than those limited to standard programs
• Custom programs support both independent stores and multi-location groups, adapting as volume or product mix changes
• All program components are supported by U.S.-based onboarding and dealer support teams

What is included and excluded in CPS custom warranty program coverage?

CPS custom warranty programs are designed to cover real mechanical and electrical failures, while excluding cosmetic, maintenance, and external damage.

What Does CPS Cover?

• Mechanical and electrical failures that affect appliance function after the manufacturer warranty ends
• Parts and labor for covered repairs, including compressors, motors, control boards, and pumps
• Service coordination through CPS or dealer service departments
• Eligible inventory including new, open-box, scratch and dent, refurbished, and used appliances (depending on program)
• Replacement or reimbursement if repair is not economical per plan terms

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, rust, chipped or peeling finishes)
• Non-functional parts and accessories (handles, knobs, decorative trim, shelves)
• Consumable and maintenance items (filters, bulbs, batteries, belts, hoses, gaskets)
• Accidental damage, misuse, neglect, or improper installation
• Damage from flooding, fire, storms, or environmental causes
• Pre-existing conditions or manufacturer recalls

How does the Consumer Priority Service (CPS) claims process work for custom warranty programs?

When a customer experiences a covered appliance failure, they can file a claim directly with CPS by phone, web portal, chat, text, or email. Claims are reviewed by CPS, which verifies eligibility, confirms the issue, and coordinates service or repair using either the dealer’s service department (if available) or a qualified technician from CPS’s national network.

CPS manages the entire claims process, including repair authorization, scheduling, and resolution—minimizing the retailer’s administrative workload. If the product cannot be repaired, CPS provides a replacement or settlement through the selling dealer. This structure lets retailers focus on sales and customer relationships, while CPS handles the service logistics.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service is easy to reach for claims, customer service, and dealer support. Multiple channels are available for fast, real-time assistance.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How do custom CPS warranty programs compare to standard warranty options for appliance retailers?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced partner – Consumer Priority Service (CPS) has been supporting appliance retailers since 1990, offering decades of operational expertise
• Extensive customer and product coverage – CPS has served over 60 million customers and covered more than 75 million products across the U.S.
• Strong claims and service infrastructure – Over $450 million in claims paid annually and a nationwide network of 50,000+ authorized service providers
• Broad retail relationships – More than 10,000 retail partners, from independent stores to regional and national chains
• Nationwide and factory-authorized repair capabilities – CPS supports both independent and factory-authorized service networks, ensuring repairs are handled by qualified technicians
• U.S.-based support and onboarding – Dealers work with dedicated U.S.-based teams for onboarding, training, and ongoing support
• Wide product category support – CPS warranty programs cover 60+ product categories, giving retailers flexibility for their entire inventory
• Trusted reputation – CPS maintains a BBB A rating and has built long-term relationships with retailers through reliability and service quality

Custom CPS Warranty Program FAQ

How can appliance retailers get started with a custom CPS warranty program?

Custom CPS warranty programs are designed for appliance retailers who want flexible protection options tailored to their business rather than a one-size-fits-all approach. With Consumer Priority Service, dealers can cover new, open-box, scratch and dent, refurbished, and used appliances, set their own pricing, and integrate coverage offers into any sales workflow. The result is greater revenue potential, improved customer satisfaction, and the ability to adapt as business needs change.

Retailers interested in custom programs can connect with CPS for a guided onboarding process, staff training, and ongoing support. Whether you operate a single storefront or manage a multi-location group, CPS makes it easy to implement and manage a warranty program that fits your unique operation.

CPS is here to help you

Consumer Priority Service (CPS) is built to work with how appliance retailers already operate, whether you need coverage for standard sales, open-box inventory, or a mix of everything. If you want tailored guidance or want to see how a custom program could look for your store, reach out to CPS and the team will help you get started quickly.