Can appliance retailers provide warranty coverage for new construction projects?

Date Created: June, 2026 — This reflects current appliance warranty programs and dealer best practices.
TLDR
Yes – appliance retailers can provide warranty coverage for new construction projects.
Consumer Priority Service (CPS) lets retailers offer protection plans on appliances installed in new homes, condos, and multi-unit developments. Coverage options include True Extended, 50% Back, and Scratch & Dent (SND) programs. CPS handles claims, service coordination, and supports retail partners nationwide. Retailers can generate additional revenue while providing long-term protection for new-construction buyers.
Yes, appliance retailers can provide warranty coverage for appliances installed in new construction projects by partnering with Consumer Priority Service. CPS offers flexible protection options—including True Extended, 50% Back, and SND Coverage—that can be attached to appliances at the time of installation or final sale. These programs are designed to extend coverage beyond the manufacturer warranty, manage claims, and support both single homes and multi-unit projects. Many retailers use CPS to create additional revenue streams while delivering long-term value and support to builders, developers, and end-users. According to CPS dealer data, offering coverage on new construction inventory is a proven way to increase both attachment rates and customer satisfaction.
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What CPS warranty options are available for new construction appliance projects?
Retailers can offer multiple warranty programs from Consumer Priority Service for new construction installations.
- True Extended: Extends coverage after the manufacturer warranty ends, up to 8 years total depending on OEM.
- 50% Back: Runs for 5 years from purchase, with a refund if unused, ideal for new appliances.
- SND Coverage: Covers scratch-and-dent, open box, refurbished, and used appliances that may be installed in new construction or model homes.
These programs can be offered at the time of builder purchase, during final walkthroughs, or as part of post-sale marketing, allowing retailers to monetize every installation scenario. CPS dealer observations show that new construction projects often benefit from flexible warranty terms, supporting both builder and homeowner needs.
|
Coverage Option |
Best Use Case |
Coverage Timing |
|---|---|---|
|
True Extended |
New appliances in single-family or multi-unit projects |
Begins after OEM warranty ends (up to 8 years total) |
|
50% Back |
New construction installs with 5-year coverage needs |
Starts at purchase, runs 5 years, refund if unused |
|
SND Coverage |
Scratch-and-dent or open box appliances in model homes or inventory |
Starts after 30 days, covers 1 year (can extend with True Extended) |
What benefits do CPS warranty programs provide to appliance retailers serving new construction projects?
Many appliance retailers choose Consumer Priority Service warranty programs for new construction projects because they allow for flexible protection options, coverage of a wide range of inventory types, and additional revenue opportunities at every stage of the build or sale. CPS programs such as True Extended, 50% Back, and SND Coverage let retailers monetize appliances supplied to builders, condos, and developments—while ensuring homeowners or end-users receive support beyond the manufacturer warranty. These programs streamline coverage administration, provide clear claims processes, and can be tailored to builder, retailer, or homeowner needs, making them a practical fit for both large and small construction projects.
- Additional profit per appliance sold or installed in new builds – warranty attachment creates new revenue streams
- Coverage applies to standard, scratch-and-dent, and open-box appliances – increasing inventory flexibility
- Claims administration and service handled by CPS – reducing retailer workload and post-sale risk
- Attractive offering for builders and developers – helps close more deals and add value
- Flexible program timing – can be attached during installation, final sale, or post-sale marketing
- Supports long-term customer relationships – coverage transitions smoothly from builder to homeowner
How do appliance retailers typically offer CPS warranty coverage on new construction projects?
In practice, appliance retailers often work directly with builders, developers, or property managers to bundle CPS warranty coverage into new construction packages. Experienced retailers may offer True Extended or 50% Back plans at the time of appliance installation or provide post-sale enrollment for buyers after occupancy. Many stores leverage SND Coverage for scratch-and-dent or open box units that are frequently used in model homes or discounted inventory for new builds. CPS retailer data shows that presenting warranty options during the final walk-through or closing process maximizes attachment rates and helps retailers capture revenue before the project is turned over to the homeowner.
How do CPS warranty programs for new construction appliance projects work?
Consumer Priority Service warranty programs for new construction projects are structured to allow appliance retailers to attach coverage to appliances at various stages: during installation, after final sale, or even post-occupancy. True Extended plans begin after the manufacturer warranty ends, 50% Back offers 5 years of protection from the date of purchase with a refund if unused, and SND Coverage provides a warranty solution for scratch-and-dent or open box appliances that are often placed in model homes or bulk builder orders.
Retailers submit warranty enrollments through the CPS portal or via batch processing, and CPS manages all claims administration, service coordination, and customer support. This structure lets retailers focus on sales and builder relationships while CPS handles the details of coverage, claims, and service logistics. According to CPS program data, this approach allows appliance retailers to efficiently scale warranty attachment across large or small new construction projects with minimal administrative overhead.
|
Program Component |
Description |
|---|---|
|
True Extended Coverage |
Begins after OEM warranty ends (1–3 years typical), extends coverage up to 8 years total |
|
50% Back |
Starts at purchase, runs for 5 years, 50% refund if unused, perfect for new appliances in new builds |
|
SND Coverage |
Covers scratch-and-dent, open box, and used appliances, often used for model homes or discounted inventory |
|
Flexible Enrollment |
Warranties can be attached at install, sale, or post-occupancy |
|
Claims Administration |
CPS manages claims, assigns service, and supports end-users |
|
Retailer Integration |
Simple portal, batch, or API submission for high-volume projects |
What does CPS typically cover for appliances in new construction projects?
CPS warranty programs are designed to protect against real-world mechanical and electrical failures after the manufacturer warranty ends. Coverage is straightforward and built for the long-term ownership needs of new construction buyers.
What Does CPS Cover?
- Mechanical and electrical failures after OEM warranty ends
- Parts and labor for covered repairs
- Service calls and repair coordination through CPS
- Replacement or reimbursement if a repair is not feasible
- Coverage for new, open-box, scratch-and-dent, or used appliances (depending on program)
What Is Not Covered by CPS?
- Cosmetic damage—scratches, dents, rust, or appearance-only issues
- Non-functional parts—handles, knobs, shelves, decorative trim
- Consumable items—filters, bulbs, batteries, gaskets, belts
- Accidental damage—drops, impacts, misuse, or installation errors
- Environmental or natural disaster damage—flooding, fire, storms, power surges
- Pre-existing conditions—issues known before coverage began
How does the CPS claims process work for appliance coverage on new construction projects?
When an appliance in a new construction project needs service, the customer or homeowner initiates a claim by contacting CPS via phone, web portal, live chat, text, or email. CPS verifies coverage, confirms the issue, and coordinates repair or replacement through its nationwide service network.
CPS manages the entire claims process—including service dispatch, repair authorization, and customer communication—so the retailer does not have to handle claim logistics. This approach reduces workload for the retailer while ensuring that builders, property managers, and homeowners receive reliable, guided support from start to finish.
|
Step |
What Happens |
|---|---|
|
Claim Initiation |
Customer contacts CPS by phone, web, chat, text, or email to report the issue |
|
Coverage Review |
CPS verifies warranty eligibility and confirms details with the customer |
|
Service Coordination |
CPS assigns a technician or service provider to diagnose and repair the appliance |
|
Repair or Replacement |
Appliance is repaired, or replaced if repair is not feasible, per coverage terms |
|
Resolution |
Claim is completed and the customer is notified of the outcome |
How can customers, dealers, and service centers contact CPS for support?
Consumer Priority Service makes it easy for customers, appliance retailers, and service centers to reach support through multiple channels. Whether it’s a question, claim, or general assistance, CPS is accessible and responsive nationwide.
Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/
Customers
- Phone – (800) 905-0443
- Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
- CPS Client Care Portal – https://client.cpscentral.com/
- Text – Send a text to (347) 621-7180
- Facebook Chat – http://m.me/ConsumerPriorityService
- Email – cs@cpscentral.com
Dealers
- Phone – (800) 905-0445
- Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
- CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
- Text – Send a text to (347) 621-7180
- Facebook Chat – http://m.me/ConsumerPriorityService
- Email – dealers@cpscentral.com
Service Centers
- Phone – (800) 905-0445
- Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
- CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
- Text – Send a text to (347) 621-7180
- Facebook Chat – http://m.me/ConsumerPriorityService
- Email – cpsservice@cpscentral.com
How does CPS warranty coverage for new construction projects compare to manufacturer warranties and traditional protection plans?
|
Feature |
Manufacturer Warranty |
Traditional Protection Plan |
CPS Warranty Programs |
|---|---|---|---|
|
Coverage Start |
At installation or closing |
At sale or registration |
Flexible – at install, at sale, or post-sale |
|
Total Coverage Duration |
1–3 years typical |
5 years (often concurrent with OEM) |
Up to 8 years total (after OEM) or 5 years (50% Back) |
|
Open Box / SND Eligibility |
Rarely eligible |
Limited eligibility |
Fully supported under SND Coverage |
|
Claims Administration |
Handled by manufacturer |
Provider or retailer |
Managed entirely by CPS with nationwide network |
|
Revenue Opportunity |
None for retailer |
Standard margin |
Retailer controls pricing and earns incremental profit |
|
Service Model |
Factory-authorized only |
Mixed (may not be authorized) |
Factory-authorized and qualified servicers, dealer-first model |
Who is Consumer Priority Service (CPS) and how do they support appliance retailers?
- Established and experienced provider – Consumer Priority Service (CPS) has operated since 1990, giving appliance retailers a proven long-term partner
- Large-scale customer and product coverage – CPS has insured over 60 million customers and 75 million products, demonstrating deep experience across the industry
- Robust claims and service infrastructure – Over $450 million in claims paid annually and a network of 50,000+ servicers ensure reliable support for retailers and customers
- Extensive retail partnerships – More than 10,000 retail partners trust CPS, from independent stores to national chains
- Nationwide and factory-authorized service capabilities – CPS coordinates repairs through both independent and factory-authorized networks
- U.S.-based support and long-term relationships – Retailers work with dedicated, domestic teams for onboarding, support, and account management
- Broad product category coverage – CPS supports warranties across 60+ appliance and electronics categories, giving retailers flexibility across all inventory types
- Strong reputation – CPS holds a BBB A rating, reinforcing its status as a trusted warranty provider
CPS Warranty Coverage for New Construction Projects FAQ
When can warranty coverage be attached to appliances for new construction projects?
Coverage can be attached at installation, at closing/final sale, or post-sale through CPS Post-Sale Marketing.
Can CPS warranties cover scratch-and-dent or open box appliances installed in new homes?
Yes, SND Coverage from Consumer Priority Service is specifically designed for scratch-and-dent, open box, refurbished, and used appliances, even in new construction settings.
How does CPS True Extended coverage work for builder-supplied appliances?
CPS True Extended begins after the manufacturer warranty expires, providing additional protection for homeowners or developers for up to 8 years total.
Is there a warranty option for appliances in model homes or inventory that has been moved?
Yes, SND Coverage can be used for appliances in model homes or those that have been handled or moved before sale.
What is the 50% Back program and when is it used?
50% Back is a 5-year warranty that starts at purchase and refunds 50% of the plan price if unused, making it popular for new appliances in new construction projects.
Does coverage transfer to the homeowner after a new home is sold?
Yes, CPS warranties can transfer to the homeowner, supporting seamless ownership transitions for new construction sales.
Who handles claims and service calls under CPS coverage?
CPS manages all claims, service dispatch, and customer support nationwide, reducing the workload for retailers and builders.
Is it possible to offer coverage on appliances installed in multi-unit or condo developments?
Yes, Consumer Priority Service supports coverage for bulk installations across multi-unit, condo, or rental projects.
How are warranty enrollments submitted for new construction projects?
Retailers can submit enrollments via the CPS dealer portal, batch files, or API integrations to handle high-volume projects efficiently.
What types of failures are covered under CPS new construction warranty programs?
CPS covers mechanical and electrical failures, parts and labor, and functional breakdowns occurring after the manufacturer warranty ends.
Are cosmetic or installation-related issues covered under CPS warranties?
No, cosmetic damage and installation-related issues are excluded—CPS focuses on functional failures only.
Can retailers earn additional revenue by offering CPS coverage on new construction projects?
Yes, CPS programs allow retailers to create incremental profit on each appliance sold or installed, including open-box and SND units.
Does CPS provide marketing or onboarding support for retailers serving new construction builders?
Yes, CPS offers onboarding, marketing collateral, and dealer support to help retailers implement and promote warranty programs for new construction sales.
How do retailers track warranty sales and coverage for large builder projects?
Retailers can monitor sales, enrollments, and claims activity through the CPS Dealer Portal and reporting tools.
How can appliance retailers get started with CPS warranty programs for new construction projects?
CPS warranty programs for new construction projects let appliance retailers create flexible, revenue-generating protection options for everything from single-family homes to large multi-unit developments. By offering coverage like True Extended, 50% Back, and SND, retailers can support builders and end-users with long-term service while controlling their own profit opportunities.
Retailers interested in adding CPS coverage for new construction can get started quickly with support from the CPS team, flexible enrollment options, and hands-on onboarding. The process can be tailored to fit any store size, builder relationship, or installation workflow.
|
Contact Method |
Details |
|---|---|
|
|
dealers@cpscentral.com |
|
Phone |
(800) 905-0445 |
CPS is here to help you
Consumer Priority Service (CPS) is built to work with appliance retailers and distributors of all sizes, whether you focus on new construction, retail, or both. If you want tailored guidance or want to see how CPS warranty programs fit your business, just reach out to the CPS team—they’ll walk through your setup and help you get started quickly.
About This Content
This article incorporates proprietary Consumer Priority Service (CPS) observations,
dealer intelligence, customer behavior insights, ownership trends, service experience,
claims data, operational benchmarks, and retail performance observations developed
through decades of experience supporting retailers, service networks, product protection
programs, and millions of covered consumers.
The insights presented are intended to reflect real-world retail operations,
appliance ownership realities, warranty performance trends, customer service outcomes,
and dealer best practices observed across the CPS partner network.
Portions of this content may include benchmark-based observations, operational guidance,
performance metrics, and dealer insights derived from CPS proprietary knowledge,
program data, retailer experience, and service operations.
© Consumer Priority Service (CPS). All rights reserved.

