Date Created: June, 2026

TLDR

Builders handle appliance protection after installation by partnering with warranty providers like Consumer Priority Service to offer extended coverage plans. These plans, such as CPS True Extended, 50% Back, and SND Coverage, allow protection to continue well beyond the manufacturer warranty period. CPS manages claims, coordinates service, and gives builders the ability to protect new, open-box, scratch-and-dent, or used appliances. Many appliance retailers favor this model because it generates additional profit while keeping service control and customer relationships in their hands, as seen in CPS dealer observations.

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What CPS program options are available for builders and appliance retailers after installation?

Builders and appliance retailers have multiple CPS programs to choose from once appliances are installed.

CPS True Extended coverage begins after the manufacturer warranty expires and extends protection for up to 5 additional years. CPS 50% Back starts at purchase, overlaps with the OEM warranty, and refunds 50% of the plan price if unused after five years. SND Coverage lets retailers protect scratch-and-dent, refurbished, open-box, and used appliances that may not have manufacturer coverage. Each program is designed to fit different inventory types and ownership situations, making it easier for builders to offer long-term value to their customers while creating recurring revenue opportunities.

Why do builders and appliance retailers use CPS True Extended, 50% Back, and SND Coverage after installation?

Many appliance retailers and builders choose CPS True Extended, 50% Back, and SND Coverage because these programs let them protect appliances beyond the manufacturer warranty—regardless of whether the product is new, scratch-and-dent, or used. This flexibility allows them to create additional profit on every appliance sold, offer protection across all inventory types, and maintain customer relationships through claims and service. Retailers also benefit from simplified administration, consistent program structure, and the ability to serve a wider range of ownership situations without adding operational complexity.

• Additional profit on every appliance—CPS programs create new revenue streams after installation
• Coverage for all inventory types—Protects new, scratch-and-dent, refurbished, used, and open-box appliances
• Flexible program options—Choose the right plan for each product and customer situation
• Dealer-controlled service—Builders and retailers can handle service claims and retain ongoing customer relationships
• Simplified claims administration—CPS manages claim intake, authorization, and resolution
• Nationwide service support—Access to factory-authorized and qualified repair networks across the U.S.

How do appliance retailers incorporate CPS program options like True Extended, 50% Back, and SND Coverage into their post-installation process?

Many appliance retailers and builders incorporate CPS True Extended, 50% Back, and SND Coverage into their standard sales and closeout process by presenting protection options immediately after installation or delivery. Experienced retailers often train their teams to offer the right CPS plan based on the appliance’s condition—using True Extended for new products, 50% Back for buyers who value a refund option, and SND Coverage for discounted or non-new inventory. According to CPS dealer observations, stores that consistently present multiple coverage options see higher attachment rates and improved customer satisfaction compared to those with a one-size-fits-all approach.

How do CPS True Extended, 50% Back, and SND Coverage plans actually work for builders and appliance retailers?

Consumer Priority Service offers three core programs designed to help builders and appliance retailers protect appliances after installation: True Extended, 50% Back, and SND Coverage. True Extended begins after the manufacturer warranty ends and can provide up to 5 additional years of coverage, allowing for up to 8 years total protection depending on the original OEM warranty. 50% Back starts at the time of purchase, overlaps with the manufacturer warranty, and provides a 50% refund if unused after five years. SND Coverage is specifically designed for scratch-and-dent, refurbished, open-box, or used appliances and begins after day 30, filling the gap for inventory that typically isn’t eligible for standard coverage.

Retailers can attach the right CPS plan to each appliance based on its status at closeout, and these programs are structured so that retailers can service their own customers when desired or use CPS’s nationwide service network. Claims are managed directly by CPS, reducing administrative burden and helping retailers maintain control over the customer relationship throughout the entire ownership cycle. This practical approach allows for broad inventory protection, additional profit, and a consistent post-installation experience.

Core Features of CPS True Extended, 50% Back, and SND Coverage

• True Extended: Begins after OEM warranty ends, covers up to 5 additional years, and includes parts, labor, in-home service, food loss, laundry credit, and no lemon guarantee.
• 50% Back: Starts at purchase, runs for 5 years, overlaps with OEM warranty, and refunds 50% of plan price if unused. Only available for new appliances.
• SND Coverage: Designed for scratch-and-dent, open-box, refurbished, or used inventory; starts after day 30; $99 deductible; 1-year term; enables True Extended eligibility.
• Coverage Flexibility: Programs can be applied to new, discounted, or used appliances depending on inventory needs.
• Dealer Service Control: Retailers and builders can service their own customers or use CPS’s network, keeping service revenue and the customer relationship local.
• Claims Administration: CPS handles all claim intake, eligibility checks, service coordination, and customer communication, reducing retailer workload.
• Revenue Model: Retailers control pricing (in most programs), driving additional profit with no inventory or logistics risk.

Program Workflow Steps

What does CPS cover and not cover with True Extended, 50% Back, and SND appliance protection?

CPS appliance coverage programs are designed to protect against real mechanical and electrical failures that occur after installation, but they do not cover everything.

What Does CPS Cover?

• Mechanical and electrical failures after manufacturer warranty ends (or after day 30 for SND)
• Parts and labor for covered repairs, including compressors, motors, pumps, and control boards
• Service coordination and claims administration through CPS
• Replacement or reimbursement if repair is not feasible under the plan terms
• Food spoilage (up to $250 benefit) for covered refrigerator/freezer failures
• Coverage for new, scratch-and-dent, open-box, refurbished, and used appliances (with correct program)

What Is Not Covered by CPS?

• Cosmetic damage (scratches, dents, chips, rust, or appearance issues)
• Non-functional parts (handles, knobs, shelves, decorative trim)
• Consumables and wear items (filters, bulbs, batteries, belts, gaskets)
• Accidental damage (drops, impacts, external force, moving damage)
• Environmental, flood, fire, storm, or natural disaster damage
• Misuse, abuse, neglect, or improper installation
• Pre-existing conditions or failures before coverage began

How does the CPS claims process work for appliance protection plans after installation?

A claim is triggered when a customer experiences a covered appliance failure and contacts Consumer Priority Service (CPS) by phone, web chat, portal, text, or email. Customers provide their product details and a brief description of the issue to begin the process.

CPS reviews the claim, verifies coverage, and coordinates service by assigning either the dealer or a qualified technician to handle the repair. Throughout the process, CPS manages communication, scheduling, and follow-up, minimizing the retailer’s workload and ensuring the customer experience stays seamless.

How can customers, dealers, and service centers contact CPS for support?

Consumer Priority Service makes it easy to get help, file claims, and get answers—whether you’re a customer, dealer, or service provider. Multiple contact channels are available for fast, reliable support.

Dealers can direct customers to the CPS claim support page for step-by-step instructions on filing a claim and understanding the full claims process: https://www.cpscentral.com/how-to-file-a-claim/

Customers

• Phone – (800) 905-0443
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Client Care Portal – https://client.cpscentral.com/
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cs@cpscentral.com

Dealers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Dealer Portal – https://app.cpscentral.com/dealer/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – dealers@cpscentral.com

Service Centers

• Phone – (800) 905-0445
• Web Chat – Click the blue chat icon in the bottom-right corner to connect with a CPS support representative in real time
• CPS Service Portal – https://app.cpscentral.com/provider/login.aspx
• Text – Send a text to (347) 621-7180
• Facebook Chat – http://m.me/ConsumerPriorityService
• Email – cpsservice@cpscentral.com

How does CPS appliance protection compare to manufacturer warranty and traditional coverage options?

Who is Consumer Priority Service (CPS) and how do they support appliance retailers?

• Established and experienced provider—Consumer Priority Service (CPS) has been operating since 1990, supporting millions of customers and giving appliance retailers a long-standing, proven partner
• Extensive coverage and claims scale—CPS covers over 75 million products for more than 60 million customers, reflecting deep operational experience
• Robust claims and service infrastructure—CPS pays out over $450 million in claims annually and maintains a nationwide network of 50,000+ servicers to support retailers
• Wide network of retail partners—CPS works with over 10,000 appliance retailers across the U.S., from single-location stores to large multi-location operations
• Nationwide and factory-authorized service—CPS supports both independent and factory-authorized repair networks, ensuring reliable coverage for retailers and their customers
• U.S.-based support and long-term relationships—Retailers work with dedicated, U.S.-based teams focused on implementation, onboarding, and ongoing support
• Broad product category support—CPS covers 60+ product categories, providing flexibility for appliance retailers across their inventory
• Trusted industry reputation—CPS holds a BBB A rating, reflecting consistent service quality and reliability for partners

CPS Appliance Protection FAQ

How can appliance retailers get started with CPS appliance protection programs?

CPS appliance protection programs like True Extended, 50% Back, and SND Coverage are designed for builders and appliance retailers who want to offer long-term protection to customers while creating new revenue streams. These programs are flexible, support a wide range of inventory types, and allow retailers to choose how they handle service and claims. Whether you’re looking to protect new appliances after installation or monetize scratch-and-dent and used inventory, CPS gives you the tools to do it efficiently and profitably.

Retailers can get started by reaching out to the CPS team for onboarding, support, and guidance tailored to their business operations. The process is designed to be straightforward, with training and ongoing assistance available to ensure a smooth implementation.

CPS is here to help you

Consumer Priority Service (CPS) works with builders, appliance retailers, distributors, and service organizations nationwide. If you want tailored guidance for your store or need help getting started, reach out to the CPS team—they’ll help you find the right fit and handle the details so you can focus on your customers.