How should appliance retailers train service department employees to identify warranty sales opportunities?
Date Created: June, 2026 TLDR Train service department employees to spot and act on warranty sales opportunities during service calls, repair visits, and customer interactions. Service techs and call staff are often the first to know when a customer is out of warranty, facing a major repair, or…
How do I compete with manufacturer warranty offers at the point of sale?
Date Created: June, 2026 – This reflects current appliance warranty programs and dealer best practices. TLDR How do I compete with manufacturer warranty offers at the point of sale? The best way to compete is to offer extended coverage immediately after the product decision, positioning it as…
How do warranty companies compete with manufacturer warranty upsells?
Date Created: June, 2026 TLDR Warranty companies compete with manufacturer warranty upsells by reaching customers earlier, presenting alternative protection options, and sharing revenue with dealers. Consumer Priority Service (CPS) Post-Sale Marketing contacts customers soon after purchase—often…
Is there a way for a warranty company to follow up with my appliance customers after the sale?
Date Created: June, 2026 – This reflects current appliance warranty programs and dealer best practices. TLDR Yes – a warranty company can follow up with your appliance customers after the sale. This is called post-sale marketing (PSM), and it helps recover missed warranty sales opportunities.…
Can I bundle warranties into my appliance pricing without hurting sales?
Date Created: June, 2026 TLDR Yes, appliance retailers can bundle warranties into appliance pricing without hurting sales. When done right, bundling coverage can actually increase total revenue and average order value. Consumer Priority Service (CPS) lets dealers control pricing, profit, and…