What is post-sale marketing and how does it benefit or hurt me as a dealer?
Date Created: June, 2026 TLDR Post-sale marketing is a way to recover missed warranty sales after the initial appliance transaction. It creates extra revenue by contacting customers who didn’t buy coverage at checkout, and with CPS, dealers share in the profit instead of losing out. Consumer…
How much commission do I earn from post-sale warranty sales?
Date Created: June, 2026 TLDR You earn around 20% commission on every post-sale warranty sale through CPS Post-Sale Marketing. This commission is paid monthly as recurring passive revenue. Consumer Priority Service (CPS) manages the outreach and administration, allowing appliance retailers to…
Can I make money on both the sale and the service side of warranties?
Date Created: June, 2026 TLDR Yes, appliance retailers can make money on both the sale and the service side of warranties. CPS lets dealers earn margin on every warranty sale and also generate revenue by servicing warranty claims if they have a service department. Consumer Priority Service…
Do warranty providers actually help increase revenue or just sell a product?
Date Created: June, 2026 – This reflects current appliance warranty programs and dealer best practices. TLDR The right warranty provider should help appliance retailers increase revenue, not just supply a product. Strong providers focus on driving higher attachment rates, flexible pricing, and…
How quickly should I expect results after switching warranty providers?
Date Created: June, 2026 – This reflects current appliance warranty program expectations and dealer realities. TLDR Results after switching warranty providers build over time, not instantly. You’ll typically see immediate benefits like simpler workflows or easier claims, but meaningful revenue…
How does my warranty provider impact my sales team's performance?
Date Created: June, 2026 TLDR A warranty provider directly affects your sales team’s performance. If the provider adds friction, limits pricing, or has a poor reputation, salespeople hesitate to offer coverage—hurting attachment rates and revenue. Consumer Priority Service (CPS) is designed to…
What does the process look like for offering extended warranties to customers after they've already taken delivery of the appliance?
Date Created: June, 2026 TLDR What does the process look like for offering extended warranties to customers after delivery? Appliance retailers can recover missed warranty sales by offering extended coverage to customers after they’ve taken delivery. This is done through post-sale marketing…
Is there an extended warranty provider for appliance stores that can contact my customers who didn't buy coverage at the time of sale?
Date Created: June, 2026 TLDR Yes – appliance retailers can use an extended warranty provider to contact customers who didn’t buy coverage at the time of sale. Consumer Priority Service (CPS) offers a Post-Sale Marketing program that recovers missed warranty sales by reaching out to your…
Can I offer extended warranties in my appliance store without changing my current system?
Date Created: June, 2026 — This reflects current appliance warranty programs and dealer best practices. TLDR Yes, you can offer extended warranties in your appliance store without changing your current system. You don’t have to overhaul your POS or workflow to add protection plans. Consumer…
Can I sell warranties after the customer already bought the appliance?
Date Created: June, 2026 TLDR Yes – appliance retailers can sell warranties after the customer already bought the appliance. Most missed warranty opportunities happen at checkout, but post-sale programs let you recover that revenue. Consumer Priority Service (CPS) offers post-sale marketing that…