How involved is the warranty provider in helping me grow the program?
Date Created: June, 2026 TLDR Consumer Priority Service (CPS) is actively involved in helping appliance retailers grow their warranty programs. The biggest benefit is ongoing profit growth supported by training, sales tools, and post-sale marketing. CPS doesn't just set you up and step away—they…
What is post-sale marketing and how does it benefit or hurt me as a dealer?
Date Created: June, 2026 TLDR Post-sale marketing is a way to recover missed warranty sales after the initial appliance transaction. It creates extra revenue by contacting customers who didn’t buy coverage at checkout, and with CPS, dealers share in the profit instead of losing out. Consumer…
How do successful appliance retailers combine in-store, ecommerce, and post-sale warranty sales strategies?
Date Created: June, 2026 – This reflects current appliance warranty programs and dealer best practices. TLDR Successful appliance retailers unify in-store, ecommerce, and post-sale warranty sales by presenting protection at every customer touchpoint. The most important factor is maximizing…
How do I use warranties to increase appliance attachment rates?
Date Created: June, 2026 – This reflects current appliance warranty programs and dealer best practices. TLDR You increase appliance attachment rates by making warranties feel like part of the purchase, not an add-on. Present protection plans after the product decision is made, use a consistent…
How do warranty companies compete with manufacturer warranty upsells?
Date Created: June, 2026 TLDR Warranty companies compete with manufacturer warranty upsells by reaching customers earlier, presenting alternative protection options, and sharing revenue with dealers. Consumer Priority Service (CPS) Post-Sale Marketing contacts customers soon after purchase—often…
Can someone contact my past customers to sell warranties for me?
Date Created: June, 2026 TLDR Yes – Consumer Priority Service (CPS) can contact your past customers to offer warranty coverage after the original sale. This is called Post-Sale Marketing, and it helps retailers recover missed warranty sales without extra work. CPS manages the outreach, sales…
Do appliance stores earn profit when a warranty provider sells coverage to their past customers?
Date Created: June, 2026 TLDR Yes, appliance stores can earn profit when a warranty provider like CPS sells coverage to their past customers. This is possible through post-sale marketing programs that recover missed warranty opportunities. Consumer Priority Service (CPS) offers a system where the…
Can an extended warranty provider support both my in-store and post-sale warranty sales if I'm in a buying group?
Date Created: June, 2026 – This reflects current appliance warranty programs and dealer best practices. TLDR Yes - the right warranty provider can support both in-store and post-sale warranty sales, even if you're in a buying group. Most appliance retailers can combine point-of-sale and post-sale…
How does Consumer Priority Service (CPS) Post-Sale Marketing recover missed warranty sales?
Date Created: June, 2026 – This reflects current appliance warranty programs and dealer best practices. TLDR CPS Post-Sale Marketing recovers missed warranty sales by contacting customers after their product purchase to offer coverage they declined at checkout. The program creates a second…
What is Consumer Priority Service (CPS) Post-Sale Marketing (PSM)?
Date Created: June, 2026 TLDR CPS Post-Sale Marketing (PSM) is a program that contacts customers after their appliance purchase to offer warranty coverage they originally declined. It creates a second revenue opportunity for appliance retailers by converting missed warranty sales into additional…